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10/12/2005

 
Sean 'Diddy' Combs Joins Forces with Atari and Marc Ecko on 'Getting Up'

Exclusive Re-Mixes and Original Tracks Highlight Play List

NEW YORK, Oct. 12 /PRNewswire-FirstCall/ -- Continuing the company's pledge to deliver one of the most innovative, unique and compelling video games of the year, Atari, Inc. (NASDAQ:ATAR) and Marc Ecko today announced a musical collaboration with Sean 'Diddy' Combs for in-game music tracks for Marc Ecko's Getting Up: Contents Under Pressure, which will also be available on a soundtrack included in the Limited Edition of the product.

(Photo: http://www.newscom.com/cgi-bin/prnh/20051012/NYW018 )

The Limited Edition and the soundtrack for Marc Ecko's Getting Up: Contents Under Pressure feature four tracks executively co-produced by Sean 'Diddy' Combs, including an exclusive version of Notorious B.I.G.'s "Who Shot Ya," remixed by Serj from the band System of a Down. Other Diddy-produced tracks include "Clik, Clak, and Spray" from Pack FM, "Book of Judges" from Pharoahe Monch and "Getting Up Anthem: Part 1," performed by Talib Kweli, the voice of the game's lead character, Trane, and legendary Hip-Hop artist Rakim.

Commenting on the lineup, Marc Ecko, executive creative director for Marc Ecko's Getting Up: Contents Under Pressure, stated, "For a game so deeply rooted in the history and culture of graffiti, we knew that the soundtrack would be integral to the story's development. I couldn't think of a better partner than Diddy to assist in bringing the music to life, offering his insight and enthusiasm to the development process while navigating the complexities of the music industry to assemble this remarkable collection of talent."

"When Marc first presented this opportunity to me last year, I was blown away by the passion and depth of his script and knew that we could do something groundbreaking with the music. While the use of original tracks as narrative tools are quite common in film, this project has raised the bar for the future of in-game music," added Sean "Diddy" Combs.

"Marc Ecko's Getting Up: Contents Under Pressure is a collaboration where no effort was spared in working with the top talent on every dimension," said Marc Metis, Senior Vice President Marketing, Atari. "Through the creative input of such innovators as Marc Ecko and Sean 'Diddy' Combs, Marc Ecko's Getting Up: Contents Under Pressure stands to be one of the most unique and original games introduced this year."

In addition to the Combs-produced tracks, the Marc Ecko's Getting Up: Contents Under Pressure soundtrack features an eclectic array of original and licensed music. RJD2, who recently won the PLUG "DJ Album of the Year" award, has composed the in-game music. The RZA, the critically acclaimed leader of Wu-Tang Clan, is composing an exclusive remix for one of the game's cinematic videos. DJ Nature, a notable club DJ, has contributed several original tracks for the game. Other licensed music on the soundtrack includes:

* Fort Minor -- "There They Go"
* Mobb Deep -- "Shook Ones Part 1" and "Survival of the Fittest"
* Big Mama Thorton -- "I Smell a Rat"
* Jane's Addiction -- "Mountain Song"
* Roots Manuva -- "Too Cold" and "Chin High"
* Sixtoo -- "Boxcutter Emporium"
* DJ Vadim -- "Aural Prostitution"
* Liquid Liquid -- "Cavern"
* Bohannon -- "Save Their Souls"
* Glen Brown and King Tubby -- "Version 78 Style"
* Eddie Kendricks -- "My People Hold On"
* Grand Wizard Theodore -- "Subway Theme"
* Bloc Party -- "Helicopter"
* Polyrhythm Addicts -- "Motion 2000"
* Del The Funky Homosapien -- "Catch a Bad One"
* Eric B and Rakim -- "Follow the Leader"
* Nina Simone -- "Sinner Man"
* Rhymefest -- "Wanted"
* Thomas Rusiak -- "Throne of Redemption"
* Kasabian -- "Club Foot"

A broad-based action-adventure game inspired by graffiti's historically rich and diverse culture, Marc Ecko's Getting Up: Contents Under Pressure is the culmination of seven years of story and character development by Marc Ecko, the visionary behind several of today's most respected youth lifestyle brands.

Developed by The Collective, Marc Ecko's Getting Up: Contents Under Pressure is slated to release this November for the PlayStation(R)2 computer entertainment system, the Xbox(R) video game and entertainment system from Microsoft and Windows. A mobile version is currently available through Glu Mobile. For additional information on the game, please visit the Web site http://www.gettingup.com/.

About Marc Ecko Enterprises

The youngest member of the Council of Fashion Designers of America's board of directors, Marc Ecko is founder of *ecko unltd., the world famous rhino brand. Since its creation in 1993, the group of companies that comprise Marc Ecko Enterprises has grown to include: *ecko unltd.(R) men's and Eckored(R) women's apparel, as well as outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more.

Marc Ecko Enterprises also includes Marc Ecko "Cut & Sew" (a contemporary menswear line launched Fall 2004); G-Unit(R) clothing and accessories (a joint venture with multi-platinum musician, 50 Cent); Zoo York(R) (a line of action sports-inspired clothing and accessories); and Avirex(R) Sportswear Collection (a licensed mid-tier brand launched Spring 2005). The Company also publishes Complex(R) magazine, a men's consumer magazine with a rate base of 325,000, and is developing Marc Ecko's Getting Up: Contents Under Pressure(TM), the first truly authentic video game based on urban culture and graffiti art debuting in the second half of 2005. *ecko unltd. products are available in over 5,000 stores domestically and in over 45 countries internationally, as well as through 34 of its own retail stores across the country. For additional information, please visit http://www.marceckoenterprises.com/.

About The Collective

Part of Foundation 9 Entertainment (http://www.f9e.com/), the largest independent game developer in North America, The Collective is a leading developer of console video games, and known for groundbreaking third-person action adventure games, including the critically acclaimed Indiana Jones and the Emperor's Tomb(TM), Buffy the Vampire Slayer(TM) and Star Wars Episode III: Revenge of the Sith(TM). The Collective is based in Newport Beach, CA and can be found on the web at: http://www.collectivestudios.com/.

The Collective, along with Backbone, Pipeworks, ImaginEngine, and Digital Eclipse make up Foundation 9 Entertainment. The company's studios have developed more than 250 titles, including more than 50 in 2004 alone. Foundation 9 Entertainment employs more than 325 employees, and has offices in Los Angeles, Newport Beach, Emeryville, Vancouver, Boston, Eugene, and Honolulu. For more information on Foundation 9 Entertainment, please visit: http://www.f9e.com/.

About Atari

New York-based Atari, Inc. (NASDAQ:ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining franchises such as DRIVER(TM), The Matrix(TM), Stuntman(TM) and Test Drive(R); and mass-market and children's franchises such as Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), and Dragon Ball Z(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext -- ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com/.

Safe Harbor Statement

With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers, such as Wal-Mart, Best Buy, Target, GameStop and EB Games; delays in product development and related product release schedules; inability to secure capital; loss of our credit facility; adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent video game software developers; maintaining or acquiring licenses to intellectual property; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings, including our Annual Report on Form 10-K for the year ended March 31, 2005 and our quarterly reports on Form 10-Q.

The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.

ATARI, the ATARI logo, and classic Atari game titles and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

All other trademarks are the property of their respective owners.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051012/NYW018
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN3
PRN Photo Desk, photodesk@prnewswire.com

Source: Atari, Inc.

CONTACT: Andrea Schneider of Atari, Inc., +1-212-726-4259,
Andrea.schneider@atari.com; or Clint Cantwell of Marc Ecko Enterprises,
+1-917-262-1110, clintc@ecko.com

Web site: http://www.atari.com/
http://www.gettingup.com/
http://www.marceckoenterprises.com/
http://www.f9e.com/
http://www.collectivestudios.com/




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