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10/17/2005

 
Spanish Broadcasting System Announces Record Ratings Results

SBS' Top Ranked Latino Stations Dominate Tropical, Regional Mexican, Hurban and AC Format Genres in the Nation's Largest Markets

COCONUT GROVE, Fla., Oct. 17 /PRNewswire-FirstCall/ -- Spanish Broadcasting System (NASDAQ:SBSA) announced today the ratings results for its major market radio facilities as measured by Arbitron in its recently-released Summer 2005 Report.(1)

SBS flagship station WSKQ-FM ("Mega 97.9") in New York City continues its uninterrupted run as the #1 Spanish language radio station in America. WSKQ plays a tropical mix of Salsa, Merengue and Reggaeton hits and features the highest-ranked Hispanic morning show in the U.S., "El Vacilon de la Manana", hosted by veteran comedy jocks Luis Jimenez and Moonshadow. The world premiere of their full-length feature film "Vacilon - The Movie" will take place in New York City on Wednesday, October 19th.

Perennial Adult Contemporary leader WPAT-FM ("Amor 93.1") was ranked the #2 Spanish station in the New York market. WPAT plays a combination of romantic ballads and pop favorites and is one of the nation's Spanish AC leaders.

Historical Los Angeles ratings leader KLAX-FM ("La Raza 97.9") again outperformed all other Mexican Regional stations in the entire country. In the all-important morning-drive daypart, the SBS comedy program "El Cucuy de la Manana", hosted by leading radio personality Renan Almendarez Coello led all stations, regardless of format or language.

SBS owned and operated KXOL-FM, Los Angeles ("Latino 96.3"), with its newly-inaugurated Reggaeton and Hip Hop format, captured the #2 ranking among all stations in Southern California and is now officially the most popular Hurban (Hispanic Urban) formatted station in the world.

"By any definition, SBS is the country's most successful Spanish-language radio operator with the #1 Tropical, #1 Regional Mexican, #1 Hurban and #2 Adult Contemporary stations in the nation", stated SBS Chairman Raul Alarcon. "We look forward to continuing to provide our audience with the best that radio has to offer."

About Spanish Broadcasting System

Spanish Broadcasting System, Inc. is the largest Hispanic-controlled radio broadcasting company in the United States. Upon the completion of all previously announced transactions, SBS will own and operate 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as the nationally top-rated radio stations in the Tropical, Regional Mexican and Hurban format genres. The company has acquired WDLP-TV, a full-power television station serving South Florida, pending FCC approval. The Company's corporate site can be accessed at http://www.spanishbroadcasting.com/ .

(1) Arbitron Summer 2005 Report - 12+ Cume Audience totals and denoted

Average Quarter Hour share results.

Source: Spanish Broadcasting System

CONTACT: Pio Ferro, SBS VP of Programming, +1-310-229-3248,
pferro@sbslosangeles.com

Web site: http://www.spanishbroadcasting.com/




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