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10/19/2005

 
Virgin Mobile USA and Warner Music Group Offer Exclusive Content from Atlanta's Most-Wanted: Boyz N Da Hood

Partnership to Also Benefit Hurricane Katrina Victims

WARREN, N.J. and NEW YORK, Oct. 18 /PRNewswire/ -- Virgin Mobile USA and Warner Music Group (NYSE:WMG) today announced that ringtones and wallpapers from Bad Boy recording artist Boyz N Da Hood. Boyz N Da Hood's self-titled album will be available exclusively on Virgin Mobile phones in the U.S. through its "First Dibs" program. This agreement represents the first time a WMG artist is highlighted in the "First Dibs" program. The deal also gives Virgin Mobile customers a way to help Katrina victims by purchasing the Boyz N Da Hood logo wallpaper. Net proceeds will be donated to the Children's Health Fund to benefit hurricane relief.

"We're thrilled to be partnering with Warner Music Group on this 'First Dibs' offer," said Jeff Toig, director of mobile content for Virgin Mobile USA. "Rap is consistently at the top of the download list for our customers, so we know the Boyz N Da Hood offer will be right up their alley."

The deal includes 11 exclusive ringtones from the album, such as Felonies, Happy Jamz and If U A Thug, and three wallpapers -- one of which has been donated by Bad Boy Entertainment's Boyz N Da Hood to benefit hurricane Katrina victims. For each logo wallpaper downloaded, Virgin Mobile and Bad Boy Entertainment will donate the net proceeds to the Children's Health Fund.

Exclusive content will be available for purchase through October 31 on all 3G-enabled Virgin Mobile phones and at http://www.virginmobileusa.com/.

About Virgin Mobile USA, LLC:

Launched nationally in July of 2002, Virgin Mobile USA, LLC is the nation's first mobile virtual network operator (MVNO) and first wireless carrier exclusively focused on the youth market. Virgin Mobile is a joint venture between Sir Richard Branson's Virgin Group and Sprint, which operates one of the largest 100-percent digital, nationwide PCS wireless networks in the United States. In just two-and-one-half years, more than three million wireless users rejected long-term contracts and took control of their wireless spending with Virgin Mobile's Pay As You Go service. Virgin Mobile customers have exclusive access to VirginXtras and VirginXL -- a suite of music, entertainment and fun lifestyle features, including *MTV mobile content created by our strategic partner MTV: Music Television. In addition, J.D. Power and Associates has recognized Virgin Mobile for providing "An Outstanding Customer Service Experience" under its Certified Call Center Program.(SM)

Phones are available at more than 20,000 locations nationwide with Top-Up cards available at more than 60,000 locations nationwide. Virgin Mobile products can also be purchased online at http://www.virginmobileusa.com/ or by calling 888-322-1122.

Source: Virgin Mobile USA

CONTACT: Anne Green, of CooperKatz for Virgin Mobile USA,
+1-212-455-8062, agreen@cooperkatz.com; or Amanda Collins, of Warner Music
Group, +1-212-275-2213, amanda.collins@wmg.com

Web site: http://www.virginmobileusa.com/




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