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11/15/2005
2005 Fall Issue Cover Story on Queen of Hip-Hop Soul Mary J. Blige with Features of Chicago Bulls Ben Gordon and Actor Hill Harper
UPTOWN Magazine Puts Twist on Niche Focused Publishing as It Expands Into Washington DC, Atlanta and Chicago
NEW YORK, Nov. 15 /PRNewswire/ -- UPTOWN magazine marks its expansion into three new markets -- Washington DC, Atlanta, and Chicago with the installment of its Fall 2005 issue. The magazine, which this year celebrated its first anniversary, currently reaches more than 100,000 readers. As periodicals face the impending challenge of topical currency and retention of loyal readers, UPTOWN has enjoyed a steady rise in awareness among key targets since its initial Harlem launch. Targeting affluent African American men and women ages 25-44, UPTOWN's highly stylized editorial pages celebrate the "good life" and all of its attendant trappings.
The magazine offers up a rich tapestry of the African American experience covering a wide range of content that includes fashion, entertainment, travel, dining, arts & culture, and architecture. "In the widening media landscape and with numerous outlets targeting urban consumers, it's becoming increasingly more important to deliver personalized content to our readers," says Brett Wright, chief creative officer, UPTOWN magazine. "Although our focus and subject matter is universal we're taking a hometown approach to our expansion by plugging our readers into local events and profiling indigenous Uptowners," adds Wright. The editors hope to strike a balance between accessibility and appealing to the aspirations of its readers. The business model is somewhat an inverse of successful publications like Ocean Drive and Gotham magazine whose scope is regional but worldly in appeal.
The quarterly publication now includes region-specific directories and local event coverage that differentiate one market edition from the next. The multi-market expansion issue features a Mary J. Blige cover story that positions the R&B goddess as the voice of consciousness for a new generation. Poignantly covered by publishing veteran Emil Wilbekin, the piece examines this new phase of Ms. Blige's spiritual and musical evolution.
True to form, UPTOWN pays homage to prolific urbanites by offering readers a window into the hearts and minds of a rarefied mix of tastemakers and cultural icons like Chicago Bulls Ben Gordon and actor Hill Harper.
Acclaimed author and "Life Stylist" Harriette Cole serves as editorial director and leads a staff of preeminent writers and contributing editors to provide the magazine's diverse content. Visually stimulating photo layouts establish a context for the magazine's seamlessly interwoven ad pages. "UPTOWN is the magazine we've all been longing for. It reaches beyond the litany of African American staples in chronicling the lives, lifestyles, travels, hobbies and idiosyncrasies that reflect the "UPTOWN" mindset," says Cole. Current in-book advertisers include Jaguar, Lexus, Mercedes Benz, Courvoisier, Cole Haan, Nicole Miller, Macy's, Sean John, Phat Farm, Ciroc, W Hotels, and Marquis Jets among other premium brands.
Additionally, UPTOWN is distributed to high-end residential buildings, galleries, salons, health clubs, retail stores, spas, nightclubs and lounges as well as at special events that reach an UPTOWN audience. The magazine can also be found at select bookstores and newsstands including Barnes & Noble, B. Dalton, Hastings, Hudson News, et al.
Go to http://www.uptown-magazine.com/ for previews of upcoming issues, rate cards, events updates and high-resolution photographs.
Contact: Deryck Thompson
212.360.0947
dthompson@nuamericaagency.com
Source: UPTOWN Magazine
CONTACT: Deryck Thompson, +1-212-360-0947,
dthompson@nuamericaagency.com, for UPTOWN Magazine
Web site: http://www.uptown-magazine.com/
NEW YORK, Nov. 15 /PRNewswire/ -- UPTOWN magazine marks its expansion into three new markets -- Washington DC, Atlanta, and Chicago with the installment of its Fall 2005 issue. The magazine, which this year celebrated its first anniversary, currently reaches more than 100,000 readers. As periodicals face the impending challenge of topical currency and retention of loyal readers, UPTOWN has enjoyed a steady rise in awareness among key targets since its initial Harlem launch. Targeting affluent African American men and women ages 25-44, UPTOWN's highly stylized editorial pages celebrate the "good life" and all of its attendant trappings.
The magazine offers up a rich tapestry of the African American experience covering a wide range of content that includes fashion, entertainment, travel, dining, arts & culture, and architecture. "In the widening media landscape and with numerous outlets targeting urban consumers, it's becoming increasingly more important to deliver personalized content to our readers," says Brett Wright, chief creative officer, UPTOWN magazine. "Although our focus and subject matter is universal we're taking a hometown approach to our expansion by plugging our readers into local events and profiling indigenous Uptowners," adds Wright. The editors hope to strike a balance between accessibility and appealing to the aspirations of its readers. The business model is somewhat an inverse of successful publications like Ocean Drive and Gotham magazine whose scope is regional but worldly in appeal.
The quarterly publication now includes region-specific directories and local event coverage that differentiate one market edition from the next. The multi-market expansion issue features a Mary J. Blige cover story that positions the R&B goddess as the voice of consciousness for a new generation. Poignantly covered by publishing veteran Emil Wilbekin, the piece examines this new phase of Ms. Blige's spiritual and musical evolution.
True to form, UPTOWN pays homage to prolific urbanites by offering readers a window into the hearts and minds of a rarefied mix of tastemakers and cultural icons like Chicago Bulls Ben Gordon and actor Hill Harper.
Acclaimed author and "Life Stylist" Harriette Cole serves as editorial director and leads a staff of preeminent writers and contributing editors to provide the magazine's diverse content. Visually stimulating photo layouts establish a context for the magazine's seamlessly interwoven ad pages. "UPTOWN is the magazine we've all been longing for. It reaches beyond the litany of African American staples in chronicling the lives, lifestyles, travels, hobbies and idiosyncrasies that reflect the "UPTOWN" mindset," says Cole. Current in-book advertisers include Jaguar, Lexus, Mercedes Benz, Courvoisier, Cole Haan, Nicole Miller, Macy's, Sean John, Phat Farm, Ciroc, W Hotels, and Marquis Jets among other premium brands.
Additionally, UPTOWN is distributed to high-end residential buildings, galleries, salons, health clubs, retail stores, spas, nightclubs and lounges as well as at special events that reach an UPTOWN audience. The magazine can also be found at select bookstores and newsstands including Barnes & Noble, B. Dalton, Hastings, Hudson News, et al.
Go to http://www.uptown-magazine.com/ for previews of upcoming issues, rate cards, events updates and high-resolution photographs.
Contact: Deryck Thompson
212.360.0947
dthompson@nuamericaagency.com
Source: UPTOWN Magazine
CONTACT: Deryck Thompson, +1-212-360-0947,
dthompson@nuamericaagency.com, for UPTOWN Magazine
Web site: http://www.uptown-magazine.com/
# posted by Clyde @ 6:09 PM 
