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11/29/2005

 
Public Enemy and m-Qube Partner to Leverage Mobile for Album Launch; New Whirl Odor Mobile Offerings are Available Immediately

BOSTON--(BUSINESS WIRE)--Nov. 28, 2005--Continuing a tradition of trailblazing, Hip Hop legend Public Enemy has taken on a new way to share its music with the masses. Partnering with Boston-based m-Qube, the group and its own label, SLAMJamz Records, is leaning heavily on the mobile channel to break New Whirl Odor, their first studio album in six years.

In 1999, after releasing There's a Poison Goin On, leader Chuck D announced that Public Enemy would take a new approach to making and delivering music. Poison was one of the very first - and successful - dips into the online world, and was ultimately licensed across the world in over 20 countries and five world labels. Today, with New Whirl Odor, the new frontier is mobile, and Public Enemy is leading the revolution again.

"As an independent label, we are always looking for ways to expand our distribution network," said Public Enemy frontman Chuck D. "Mobile is happening in a big way, and we are thrilled to be using it to reach our fans--wherever they are."

A package of exclusive mobile offerings is available immediately for download including polytones, mastertones, full tracks and wallpapers. m-Qube will manage worldwide distribution of the mobile content, releasing Public Enemy to their massive distribution network of wireless carries and content aggregators. m-Qube will also build Web and WAP Storefronts as extensions to Public Enemy's existing Web site, www.publicenemy.com.

"We first entered the mobile technology arena back in 2002 when Chuck D created a series of voicetones," says Public Enemy's manager Walter Leaphart. "Our expanded use of the mobile channel represents a natural progression in these efforts. Public Enemy has always been leader in music and new technology, and this is the latest phase of their multi-faceted campaign that will continue to build in the coming months."

"We are thrilled to leverage our technology and distribution network to help innovative entertainers like Public Enemy use mobile to reach their audiences," said Jon Bukosky, m-Qube's VP of Worldwide Content & Los Angeles Operations. "Mobile is a critical channel for musicians -- especially if they are interested in targeting the youth market -- and we are pleased to have been selected by Public Enemy to make this happen."

About Public Enemy

Public Enemy has devoted their career to delivering messages that address weighty issues about race, rage and inequality with a combination of style and substance never seen before. All the albums released in their nearly 20 year career have met with critical acclaim from publications as disparate as Time and The Source, and worldwide sales in the millions. At the close of 1999, The New York Times named Public Enemy's music to their list of the "25 Most Significant Albums of the Last Century" and in 2005 The Library of Congress included Fear of a Black Planet in a list of 50 recordings worthy of preserving that year in their National Recording Registry. Most recently, Spin magazine chose two Public Enemy albums for their "100 Greatest Albums (1985-2005)" list, with It Takes A Nation of Millions to Hold Us Back coming in at number two and Fear of a Black Planet at number 21.

The band has embarked on over 35 tours, performing over 1300 concerts to fans in 40 countries. Three albums are certified multi-platinum, three more are gold, with four gold singles and a platinum-selling home video. Their latest album, New Whirl Odor, was released in October of this year.

About m-Qube

m-Qube is headquartered in Boston, Massachusetts with offices in Redmond, Washington, Toronto, Ontario and development offices across other major US cities. m-Qube enables world-class companies to build a mobile channel by providing the most comprehensive technology and services available. The company provides a single interface for connectivity, extensive content management expertise, application development, monitoring, billing and cross carrier transport to enable consumer facing companies of all types to offer their customers a wide variety of mobile products including music, images, messaging, games and other mobile applications. m-Qube has the ability to distribute interactive content to more than 200 million wireless subscribers. The company's strategic wireless partners include Verizon Wireless, Cingular Wireless, Sprint PCS, AT&T Wireless, T-Mobile USA, Nextel, US Cellular, Cincinnati Bell Wireless, Dobson Communications, MTS, Bell Mobility, Rogers Wireless, Telus Mobility, Microcell Solutions, SaskTel and Aliant Mobility. For more information, please visit us at http://www.m-Qube.com.

Contacts
Porter Novelli for m-Qube
Dan Mees, 617-897-8200
dan.mees@porternovelli.com




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