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12/14/2005
Mercora Introduces New Self-Service Music-Centric Advertising Program -- MadWords
A powerful new, highly-targeted music-centric advertising medium called MadWords will be available next week by Mercora. The first targeted self-service advertising framework for music, Mercora brings the efficiency of search advertising to music and audio. A simple fill in the blanks interface is all it takes to start advertising on Mercora MadWords to reach consumers that are predisposed to buy. The interactive MadWords service allows advertisers to create, target, test, deploy, and measure results.
(PRWEB) December 14, 2005 -- Mercora Inc., developer of the innovative music search network, today launched the beta version of its new Mercora MadWords, the first targeted self-service advertising framework for music. Advertisers can test drive this new program by visiting http://www.mercora.com/madwords. It lets advertisers choose music keywords such as genre, artist or band names, and similar or related artists, so that relevant advertisements are displayed while users perform searches or listen to music on the Mercora Network.
The Mercora MadWords program is aimed at anyone interested in advertising to a primarily young, broadband-connected audience (more than 65% of Mercora users are between the ages of 18 and 35). The October, 2005 Pew Research study, Digital Divisions, calls this group the highly wired broadband elite, which makes up 33% of all US Internet users. Mercora MadWords should instantly appeal to a broad range of advertisers, including the following:
- Promoters of music either music labels that want to contextually promote new releases, or artists and bands that want to promote their own work and build their fan base;
- Retailers of music such as online and terrestrial CD stores, specialty music stores, and digital download and subscriptions services;
- Concert and event promoters who can very specifically target their offerings to consumers;
- Consumer electronics equipment manufacturers and retailers that want to promote and sell devices such as portable music players, cell phones, and audio accessories to a young, wired, and tech savvy consumer base; and
- Manufacturers and retailers of musical instruments and audio equipment to people who are active consumers of music.
Mercora has created a fast growing network for people to search, listen and discover music for free, said Srivats Sampath, president and CEO, Mercora. Mercora MadWords now gives advertisers a chance to serve focused and targeted advertising that is both relevant and in context with the music discovery experience.
How Mercora MadWords Works
Mercora MadWords provides advertisers with a simple and flexible self-serve mechanism. Specifically, the system enables advertisers to do the following:
- Create, target, deploy, and measure their music keyword-based advertisements placed on the Mercora Network. Advertisers can start with a minimum budget of $5. Anyone can try the system at: http://www.mercora.com/madwords;
- Target advertisements based on keywords such as music genres and artist names;
- Deploy Google-style text ads, in-line ads or graphical ads that are presented to the user in the context of a music search or when they are listening to the music; and
- Measure results on a Targeted CPM basis (TCPM), which delivers highly contextual search placement without the risk of click fraud.
Focused and Active User Base for Advertising
Mercoras music search and user-contributed music discovery network has grown into the largest catalog of music on the Internet, with over 3 million unique tracks and over 50,000 channels of music available at any time. Mercoras user base exceeds two million downloaded clients, 85% of whom are broadband users, over 90% have made a product purchase online in the last six months, and more than 65% are between the age of eighteen and thirty five. These users like to consume music in both a lean back and lean forward manner where they can apply the familiar search and find metaphor of the Internet to music discovery and enjoyment. By providing a highly immersive experience, Mercora has the average user logged in daily for more than three hours and twenty minutes, and spending approximately 43 minutes listening to music every day.
Pricing and Availability
Pricing by TCPM is based on a variety of parameters. Advertisers are given an automatic price quote online immediately when they choose the type of ad they wish to run, the number of impressions they want to obtain, and the degree of targeting they wish to engage. Introductory pricing starts at $2/TCPM.
About Mercora, Inc.
Mercora's mission is to catalog and organize the world's music and audio content and make it universally searchable and legally listenable for everyone. Mercora (www.mercora.com) is headquartered in Santa Clara, CA.
Media Contact:
Paula Dunne, Contos Dunne Communications for Mercora
1.408.776.1400 office; 1.408.893.8750 mobile
(PRWEB) December 14, 2005 -- Mercora Inc., developer of the innovative music search network, today launched the beta version of its new Mercora MadWords, the first targeted self-service advertising framework for music. Advertisers can test drive this new program by visiting http://www.mercora.com/madwords. It lets advertisers choose music keywords such as genre, artist or band names, and similar or related artists, so that relevant advertisements are displayed while users perform searches or listen to music on the Mercora Network.
The Mercora MadWords program is aimed at anyone interested in advertising to a primarily young, broadband-connected audience (more than 65% of Mercora users are between the ages of 18 and 35). The October, 2005 Pew Research study, Digital Divisions, calls this group the highly wired broadband elite, which makes up 33% of all US Internet users. Mercora MadWords should instantly appeal to a broad range of advertisers, including the following:
- Promoters of music either music labels that want to contextually promote new releases, or artists and bands that want to promote their own work and build their fan base;
- Retailers of music such as online and terrestrial CD stores, specialty music stores, and digital download and subscriptions services;
- Concert and event promoters who can very specifically target their offerings to consumers;
- Consumer electronics equipment manufacturers and retailers that want to promote and sell devices such as portable music players, cell phones, and audio accessories to a young, wired, and tech savvy consumer base; and
- Manufacturers and retailers of musical instruments and audio equipment to people who are active consumers of music.
Mercora has created a fast growing network for people to search, listen and discover music for free, said Srivats Sampath, president and CEO, Mercora. Mercora MadWords now gives advertisers a chance to serve focused and targeted advertising that is both relevant and in context with the music discovery experience.
How Mercora MadWords Works
Mercora MadWords provides advertisers with a simple and flexible self-serve mechanism. Specifically, the system enables advertisers to do the following:
- Create, target, deploy, and measure their music keyword-based advertisements placed on the Mercora Network. Advertisers can start with a minimum budget of $5. Anyone can try the system at: http://www.mercora.com/madwords;
- Target advertisements based on keywords such as music genres and artist names;
- Deploy Google-style text ads, in-line ads or graphical ads that are presented to the user in the context of a music search or when they are listening to the music; and
- Measure results on a Targeted CPM basis (TCPM), which delivers highly contextual search placement without the risk of click fraud.
Focused and Active User Base for Advertising
Mercoras music search and user-contributed music discovery network has grown into the largest catalog of music on the Internet, with over 3 million unique tracks and over 50,000 channels of music available at any time. Mercoras user base exceeds two million downloaded clients, 85% of whom are broadband users, over 90% have made a product purchase online in the last six months, and more than 65% are between the age of eighteen and thirty five. These users like to consume music in both a lean back and lean forward manner where they can apply the familiar search and find metaphor of the Internet to music discovery and enjoyment. By providing a highly immersive experience, Mercora has the average user logged in daily for more than three hours and twenty minutes, and spending approximately 43 minutes listening to music every day.
Pricing and Availability
Pricing by TCPM is based on a variety of parameters. Advertisers are given an automatic price quote online immediately when they choose the type of ad they wish to run, the number of impressions they want to obtain, and the degree of targeting they wish to engage. Introductory pricing starts at $2/TCPM.
About Mercora, Inc.
Mercora's mission is to catalog and organize the world's music and audio content and make it universally searchable and legally listenable for everyone. Mercora (www.mercora.com) is headquartered in Santa Clara, CA.
Media Contact:
Paula Dunne, Contos Dunne Communications for Mercora
1.408.776.1400 office; 1.408.893.8750 mobile
# posted by Clyde @ 5:36 PM 
