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12/16/2005
Pandora Names Cheryl Lucanegro as VP of Advertising Sales
OAKLAND, Calif.--(BUSINESS WIRE)--Dec. 15, 2005--Pandora, the only online music service powered by the Music Genome Project, today announced that Cheryl Lucanegro has joined the company as vice-president of advertising sales. Ms. Lucanegro is a media industry veteran with a reputation for building and growing new media outlets. She was part of the founding team at The Industry Standard and has since worked for several entrepreneurial media ventures, from Salon.com, where she served as senior vice president of integrated sales, to Edutopia, a magazine and website aimed at teachers started by the George Lucas Foundation, where she most recently served as founding publisher. Earlier in her career, Ms. Lucanegro worked for Ziff-Davis Publishing and Upside Media.
Launched on August 29, 2005, Pandora's online music discovery service is based on the Music Genome Project, the most thorough analysis of popular music ever undertaken. Music lovers need only enter the name of their favorite song or artist and Pandora does the rest -- creating a tailored stream of songs that share key musical characteristics. Listeners can create up to 100 of these online radio stations, refine them by providing feedback and even email them to friends.
"Pandora's popularity among younger audiences makes it the perfect vehicle for advertisers trying to appeal to this hard-to-reach demographic," said Cheryl Lucanegro, Pandora's new VP of advertising sales. "Perhaps most important, the music fans fueling Pandora's double-digit growth are interested in discovering new music, and are therefore inherently open to new ideas, products and services." Early advertisers include Apple Computer and Fox Searchlight.
About Pandora:
Pandora is the leader in music navigation and discovery. The foundation of Pandora is the Music Genome Project(TM), the most sophisticated taxonomy of musical information ever collected. Each song in the massive database -- which includes Pop, Rock, Jazz, Electronica, Hip Hop, Country, Blues, R&B, old, new, big names, and small acts -- is analyzed by trained musician analysts along 400 distinct musical attributes to capture not only the musical identity of a song, but also many significant qualities that are relevant to understanding the musical preferences of consumers. The Music Genome Project is updated on a continual basis with the latest releases, emerging artists, and an ever-deepening collection of catalogue titles. Founded in January 2000, Pandora Media's music discovery solutions were previously used by such leading music retailers and portals as Best Buy and America Online.
The company's flagship consumer service, Pandora, was introduced on August 29, 2005.
Contacts
OnPR for Pandora
Marivi Lerdo de Tejada, 415-577-4318
Email: marivil@onpr.com
Launched on August 29, 2005, Pandora's online music discovery service is based on the Music Genome Project, the most thorough analysis of popular music ever undertaken. Music lovers need only enter the name of their favorite song or artist and Pandora does the rest -- creating a tailored stream of songs that share key musical characteristics. Listeners can create up to 100 of these online radio stations, refine them by providing feedback and even email them to friends.
"Pandora's popularity among younger audiences makes it the perfect vehicle for advertisers trying to appeal to this hard-to-reach demographic," said Cheryl Lucanegro, Pandora's new VP of advertising sales. "Perhaps most important, the music fans fueling Pandora's double-digit growth are interested in discovering new music, and are therefore inherently open to new ideas, products and services." Early advertisers include Apple Computer and Fox Searchlight.
About Pandora:
Pandora is the leader in music navigation and discovery. The foundation of Pandora is the Music Genome Project(TM), the most sophisticated taxonomy of musical information ever collected. Each song in the massive database -- which includes Pop, Rock, Jazz, Electronica, Hip Hop, Country, Blues, R&B, old, new, big names, and small acts -- is analyzed by trained musician analysts along 400 distinct musical attributes to capture not only the musical identity of a song, but also many significant qualities that are relevant to understanding the musical preferences of consumers. The Music Genome Project is updated on a continual basis with the latest releases, emerging artists, and an ever-deepening collection of catalogue titles. Founded in January 2000, Pandora Media's music discovery solutions were previously used by such leading music retailers and portals as Best Buy and America Online.
The company's flagship consumer service, Pandora, was introduced on August 29, 2005.
Contacts
OnPR for Pandora
Marivi Lerdo de Tejada, 415-577-4318
Email: marivil@onpr.com
# posted by Clyde @ 1:57 AM 
