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12/15/2005
SCION ANNOUNCES NEXTUP EMCEE WINNER
December 12, 2005
Scion's 2nd annual online NextUp Emcee contest has come to a close and
it is
time to reveal the talent who takes the top prize. And the winner is
Kansas City's own Reach!
The old school style rapper, whose blue collar rap is the very
essence of
keeping it real, made quite an impact with his entry "Comin For You,"
a
feel-good party tune that wowed voters with its refreshing groove and
positive vibes.
The winning song offers a compelling alternative to current bling
obsessed
rap hits, and Reach's mesmerizing style is sure to win over new fans as
he
embarks on the exciting journey that lies ahead as Scions 2005 NextUp
winner.
The Scion:NextUp emcee competition is about shining a light on
undiscovered
artists, says Dawn Ahmed, Scion national sales promotions manager. We
look
forward to helping Reach develop as an artist through the production of
his
music video.
Scion's NextUp Emcee contest was more popular than ever this year,
offering
aspiring rappers a place to expose their work and music fans a place to
discover new sounds. There were over 1,700 entrants during the
month-long
entry phase in July, almost doubling the amount of entrants from the
2004
competition. The entrants were whittled down to the top 10 by a
formidable
judging panel including: former Eminem collaborator Green Lantern, Sean
Cane
(of X-Ecutioners fame and A&R giant from Terror Squad), and DJ Premier
(super producer and track-master for Gang Starr).
Thousands of online voters chose their favorite from the Top 10, and it
was
Reach who rhymed victoriously, winning $5000 in cash, the opportunity
to
perform at Scion events, and a fully produced music video. If the
success of
last years winners, Brooklyn's Junk Science (who released both a video
and
an EP in conjunction with Scions A/V music project) is any example,
Reach
is sure to have quite an experience.
Like Scion's other promotions, such as its "Free Up Your Mix" DJ
contest,
the Scion A/V project (which releases acclaimed and undiscovered
artists'
music), and xPress Fest filmmaker competition, NextUp provides a
high-profile platform for voices that deserve to be heard but sometimes
fall
under the mainstream radar.
With the proliferation of homegrown sounds and online sharing, the
landscape
of the recording industry is constantly evolving and advancing. The
Scion:NextUp competition is part of this music industry revolution and
will
help it to evolve into exciting new directions.
For more information about the contest and to schedule an interview
with the
winner please contact Yosi Sergant at ScionPR@inform-ventures.com or
323.906.0731.
Scion's 2nd annual online NextUp Emcee contest has come to a close and
it is
time to reveal the talent who takes the top prize. And the winner is
Kansas City's own Reach!
The old school style rapper, whose blue collar rap is the very
essence of
keeping it real, made quite an impact with his entry "Comin For You,"
a
feel-good party tune that wowed voters with its refreshing groove and
positive vibes.
The winning song offers a compelling alternative to current bling
obsessed
rap hits, and Reach's mesmerizing style is sure to win over new fans as
he
embarks on the exciting journey that lies ahead as Scions 2005 NextUp
winner.
The Scion:NextUp emcee competition is about shining a light on
undiscovered
artists, says Dawn Ahmed, Scion national sales promotions manager. We
look
forward to helping Reach develop as an artist through the production of
his
music video.
Scion's NextUp Emcee contest was more popular than ever this year,
offering
aspiring rappers a place to expose their work and music fans a place to
discover new sounds. There were over 1,700 entrants during the
month-long
entry phase in July, almost doubling the amount of entrants from the
2004
competition. The entrants were whittled down to the top 10 by a
formidable
judging panel including: former Eminem collaborator Green Lantern, Sean
Cane
(of X-Ecutioners fame and A&R giant from Terror Squad), and DJ Premier
(super producer and track-master for Gang Starr).
Thousands of online voters chose their favorite from the Top 10, and it
was
Reach who rhymed victoriously, winning $5000 in cash, the opportunity
to
perform at Scion events, and a fully produced music video. If the
success of
last years winners, Brooklyn's Junk Science (who released both a video
and
an EP in conjunction with Scions A/V music project) is any example,
Reach
is sure to have quite an experience.
Like Scion's other promotions, such as its "Free Up Your Mix" DJ
contest,
the Scion A/V project (which releases acclaimed and undiscovered
artists'
music), and xPress Fest filmmaker competition, NextUp provides a
high-profile platform for voices that deserve to be heard but sometimes
fall
under the mainstream radar.
With the proliferation of homegrown sounds and online sharing, the
landscape
of the recording industry is constantly evolving and advancing. The
Scion:NextUp competition is part of this music industry revolution and
will
help it to evolve into exciting new directions.
For more information about the contest and to schedule an interview
with the
winner please contact Yosi Sergant at ScionPR@inform-ventures.com or
323.906.0731.
# posted by Clyde @ 6:50 PM 
