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1/13/2006
Barbara Britton Launches Multicultural Consumer Marketing Firm and Becomes ESSENCE Publishing Advisor
NEW YORK, Jan. 13 /PRNewswire/ -- After 17 years at the helm of sales at ESSENCE magazine, Barbara Britton will launch a new multicultural consumer marketing firm. The company is designed to address the needs of corporations in today's rapidly changing consumer marketplace. ESSENCE is the firm's first client to utilize the vast knowledge that she brings to this increasingly important segment. She will transition from Vice President and Associate Publisher into the consultant role of Publishing Advisor to ESSENCE.
In her role as Publishing Advisor, Britton will continue to represent the ESSENCE brand within the advertising community, at marketing events and industry-wide. Britton's over 25 years of experience in print, cable and television, have been integral in building the ESSENCE brand.
Essence Communications publishes ESSENCE, the preeminent lifestyle magazine that reaches more than seven million African-Americans each month. For over 35 years, the company has provided cutting edge reporting and service on every aspect of the lives of African-Americans. Essence Communications also produces the Essence Music Festival; Essence Books; http://www.essence.com/, and has brand licensing agreements for Essence Eyewear and Hosiery.
Source: ESSENCE
CONTACT: Sonya McNair of ESSENCE, +1-212-522-1634
Web site: http://www.essence.com/
In her role as Publishing Advisor, Britton will continue to represent the ESSENCE brand within the advertising community, at marketing events and industry-wide. Britton's over 25 years of experience in print, cable and television, have been integral in building the ESSENCE brand.
Essence Communications publishes ESSENCE, the preeminent lifestyle magazine that reaches more than seven million African-Americans each month. For over 35 years, the company has provided cutting edge reporting and service on every aspect of the lives of African-Americans. Essence Communications also produces the Essence Music Festival; Essence Books; http://www.essence.com/, and has brand licensing agreements for Essence Eyewear and Hosiery.
Source: ESSENCE
CONTACT: Sonya McNair of ESSENCE, +1-212-522-1634
Web site: http://www.essence.com/
# posted by Clyde @ 4:52 PM 
