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1/11/2006
Kids Helping Kids
D.A.R.E. America and the JammX Kids Partner to Promote a Healthy and Active Lifestyle
SANTA MONICA, Calif., Jan. 11 /PRNewswire/ -- D.A.R.E. America's D.A.R.E. Dance has joined forces with hip hop sensation The JammX Kids to help fight a health crisis facing today's youth. The JammX Kids, nine multi-cultural kids between the ages of 9 and 17, are "kids helping kids" shake off today's more sedentary behavior to move, groove and dance their way into a physically active and healthy lifestyle. The JammX Kids also recently announced their partnership with basketball great Shaquille O'Neal to encourage kids to get active, eat smart and grow up well.
Among the many facets of the partnership between D.A.R.E. and The JammX Kids, The JammX Kids' upcoming DVDs, which will be distributed by Warner Home Video, will become part of the curriculum of the D.A.R.E. Dance program implemented in elementary, middle and high schools nationwide. The JammX Kids will make appearances at D.A.R.E. Dance programs in numerous schools throughout the U.S.; they will appear in PSAs for D.A.R.E; websites of both JammX and D.A.R.E. will feature special activities and link; and D.A.R.E. will provide marketing and promotional support for the March 2006 debut of The JammX Kids DVDs and two television specials on Kids' WB!
According to studies from the U.S. Department of Health and Human Services, more than 25% of kids between the ages of 6-11 are obese, a percentage that has more than doubled since the 1970's. This increase in obesity is linked to higher risk of heart disease, type 2 diabetes, high blood pressure, high cholesterol, certain cancers and other chronic conditions. Unless aggressive efforts are made to slow the rising rates of obesity, the U.S. could be facing its first sustained drop in life expectancy in the modern era, according to the National Institutes of Health.
The D.A.R.E. Dance program and The JammX Kids are tackling the childhood obesity problem by working directly with youths across the nation to fight this obesity trend, teaching them to get movin', groovin' and dancin' into a more active, healthy lifestyle, while also raising their self-esteem.
"The JammX Kids have a singular mission, to help their peers get active and healthy," said Merv Adelson, founder of The JammX Kids. "D.A.R.E. is a leader in dealing with the many problems that face today's young people; D.A.R.E. Dance and The JammX Kids are a powerful combination and winning formula for solving what has become a worldwide health crisis."
"The JammX Kids share our concern for the well-being and health of kids and are a perfect complement to our D.A.R.E. Dance program," said Charlie J. Parsons, President & CEO of D.A.R.E. America. "The JammX Kids are an extraordinarily talented group of youngsters who will be great ambassadors for D.A.R.E. and a huge asset as we continue to build D.A.R.E. Dance."
About The JammX Kids
The JammX Kids is a group of nine multi-cultural kids between the ages of 9 and 17, who use original music, dance, comedy and drama, to influence their peers into healthier, more physically active lifestyles. The JammX Kids are about building strong bodies and positive mental attitudes the old fashion way -- with a well-balanced diet and regular exercise that is fun and effective. To help spread the word, The JammX Kids have enlisted basketball great Shaquille O'Neal and renowned music producer Randy Jackson. Lightforce Entertainment is the parent company for The JammX Kids brand, founded by Merv Adelson, co-founder and chairman & CEO of Lorimar, producers of such classics as Dallas, The Waltons, Full House, Knots Landing, Being There, An Officer and A Gentleman and the Jane Fonda Workout series, to name a few. For additional information on The JammX Kids, please go to www.jammxkids.com.
About D.A.R.E. America and D.A.R.E. Dance
D.A.R.E. Dance, a division of D.A.R.E. America, brings professional dance performances, instruction and scholarship opportunities to kids through various styles such as hip hop, jazz, modern, tap, African, ballet and more. Drug Abuse Resistance Education (D.A.R.E.) brings kids educational programs that teach them to resist drugs and violence and to focus on positive alternatives in their lives. D.A.R.E. has both an in-school and after-school component. The in-school program is a collaborative effort of law enforcement, schools, parents and community leaders to enable children to learn and practice skills proven effective in resisting alcohol, tobacco and other drugs. D.A.R.E.'s after-school programs, such as D.A.R.E. Dance, offer free, safe, enjoyable and educational alternatives to the local streets at the completion of the school day.
For additional information about the D.A.R.E. Program visit www.dare.com.
CONTACT: Jill Roberts
D.A.R.E. Dance Director
Jill.Roberts@dare.com
800.223.DARE
Source: D.A.R.E. America
CONTACT: Jill Roberts, D.A.R.E. Dance Director, +1-800-223-DARE,
Jill.Roberts@dare.com
Web site: http://www.dare.com/
http://www.jammxkids.com/
SANTA MONICA, Calif., Jan. 11 /PRNewswire/ -- D.A.R.E. America's D.A.R.E. Dance has joined forces with hip hop sensation The JammX Kids to help fight a health crisis facing today's youth. The JammX Kids, nine multi-cultural kids between the ages of 9 and 17, are "kids helping kids" shake off today's more sedentary behavior to move, groove and dance their way into a physically active and healthy lifestyle. The JammX Kids also recently announced their partnership with basketball great Shaquille O'Neal to encourage kids to get active, eat smart and grow up well.
Among the many facets of the partnership between D.A.R.E. and The JammX Kids, The JammX Kids' upcoming DVDs, which will be distributed by Warner Home Video, will become part of the curriculum of the D.A.R.E. Dance program implemented in elementary, middle and high schools nationwide. The JammX Kids will make appearances at D.A.R.E. Dance programs in numerous schools throughout the U.S.; they will appear in PSAs for D.A.R.E; websites of both JammX and D.A.R.E. will feature special activities and link; and D.A.R.E. will provide marketing and promotional support for the March 2006 debut of The JammX Kids DVDs and two television specials on Kids' WB!
According to studies from the U.S. Department of Health and Human Services, more than 25% of kids between the ages of 6-11 are obese, a percentage that has more than doubled since the 1970's. This increase in obesity is linked to higher risk of heart disease, type 2 diabetes, high blood pressure, high cholesterol, certain cancers and other chronic conditions. Unless aggressive efforts are made to slow the rising rates of obesity, the U.S. could be facing its first sustained drop in life expectancy in the modern era, according to the National Institutes of Health.
The D.A.R.E. Dance program and The JammX Kids are tackling the childhood obesity problem by working directly with youths across the nation to fight this obesity trend, teaching them to get movin', groovin' and dancin' into a more active, healthy lifestyle, while also raising their self-esteem.
"The JammX Kids have a singular mission, to help their peers get active and healthy," said Merv Adelson, founder of The JammX Kids. "D.A.R.E. is a leader in dealing with the many problems that face today's young people; D.A.R.E. Dance and The JammX Kids are a powerful combination and winning formula for solving what has become a worldwide health crisis."
"The JammX Kids share our concern for the well-being and health of kids and are a perfect complement to our D.A.R.E. Dance program," said Charlie J. Parsons, President & CEO of D.A.R.E. America. "The JammX Kids are an extraordinarily talented group of youngsters who will be great ambassadors for D.A.R.E. and a huge asset as we continue to build D.A.R.E. Dance."
About The JammX Kids
The JammX Kids is a group of nine multi-cultural kids between the ages of 9 and 17, who use original music, dance, comedy and drama, to influence their peers into healthier, more physically active lifestyles. The JammX Kids are about building strong bodies and positive mental attitudes the old fashion way -- with a well-balanced diet and regular exercise that is fun and effective. To help spread the word, The JammX Kids have enlisted basketball great Shaquille O'Neal and renowned music producer Randy Jackson. Lightforce Entertainment is the parent company for The JammX Kids brand, founded by Merv Adelson, co-founder and chairman & CEO of Lorimar, producers of such classics as Dallas, The Waltons, Full House, Knots Landing, Being There, An Officer and A Gentleman and the Jane Fonda Workout series, to name a few. For additional information on The JammX Kids, please go to www.jammxkids.com.
About D.A.R.E. America and D.A.R.E. Dance
D.A.R.E. Dance, a division of D.A.R.E. America, brings professional dance performances, instruction and scholarship opportunities to kids through various styles such as hip hop, jazz, modern, tap, African, ballet and more. Drug Abuse Resistance Education (D.A.R.E.) brings kids educational programs that teach them to resist drugs and violence and to focus on positive alternatives in their lives. D.A.R.E. has both an in-school and after-school component. The in-school program is a collaborative effort of law enforcement, schools, parents and community leaders to enable children to learn and practice skills proven effective in resisting alcohol, tobacco and other drugs. D.A.R.E.'s after-school programs, such as D.A.R.E. Dance, offer free, safe, enjoyable and educational alternatives to the local streets at the completion of the school day.
For additional information about the D.A.R.E. Program visit www.dare.com.
CONTACT: Jill Roberts
D.A.R.E. Dance Director
Jill.Roberts@dare.com
800.223.DARE
Source: D.A.R.E. America
CONTACT: Jill Roberts, D.A.R.E. Dance Director, +1-800-223-DARE,
Jill.Roberts@dare.com
Web site: http://www.dare.com/
http://www.jammxkids.com/
# posted by Clyde @ 4:27 PM 
