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1/09/2006
No-Budget Graffiti Movie Now Bombing Cell Phones START MOBILE Promotes Independent Film via Phone Art
SAN FRANCISCO, CA -- (Market Wire - Jan 09, 2006) -- START MOBILE, the first art gallery in the world to offer ART FOR YOUR CELL PHONE, today announced a dedicated mobile gallery for the independent film "QUALITY OF LIFE."
START MOBILE features THOUSANDS of original works of NEW ART from HUNDREDS of the world's most prominent emerging + underground artists, all of which are currently available for download onto mobile phones across the United States.
http://www.STARTmobile.net
In another first, START MOBILE has enabled the independent film "QUALITY OF LIFE" to promote their film DIRECTLY to their audience via mobile art marketing.
Without the multi-million-dollar budgets that fuel major Hollywood studio productions, bootstrapped independent films have always been driven by ingenuity and creativity. And with the launch of a dedicated gallery on START MOBILE, "QUALITY OF LIFE" becomes the first independent film to sell wallpaper for cell phones.
ADVERTISEMENT
"START MOBILE is a great way for people to DIRECTLY support emerging artists, or in our case, a low-budget indie film," observed "QUALITY OF LIFE" director Benjamin Morgan. "For less than the price of a cup of coffee, our supporters can get an image from the film directly on their phone, and in the process, help 'QUALITY OF LIFE' achieve increasingly broader distribution. It's pretty empowering for our supporters to directly participate in this kind of activism."
"'QUALITY OF LIFE' is a graffiti movie," continues Morgan, "and we have used the Graffiti Model to promote our film with decidedly limited resources -- from street teams + Internet marketing to panel discussions + special events. Promoting 'QUALITY OF LIFE' via START MOBILE is all about 'GETTING UP' and getting the word out. We are pleased to be the first independent film to try this!"
"QUALITY OF LIFE" producer Brant Smith echoes these sentiments. "We are relentless about getting 'QUALITY OF LIFE' out there. We cannot rely on traditional film marketing methods because they are just too expensive. Indie filmmakers have to think outside the box and fight for attention, or we're dead in the water."
"We can't afford billboards or TV spots," Smith continues. "But if we can get our stills + promotional materials on thousands of cell phones across the country -- and help fund distribution in the process, we won't NEED to spend money on ads like Hollywood films do. Our audience doesn't care about print and TV ads. They're on-line and on their mobiles. We need to reach them where they are and do it in the most cost-effective way possible. Our audience appreciates ingenuity in marketing. They know we don't have any money. And most are down to support us in any way possible and help us get the word out about the film. START MOBILE fits this ethos perfectly."
START MOBILE showcases the world's premier emerging + underground artists (now including independent film!), and is powered by ipsh!, the leading mobile marketing + media firm in North America.
The "QUALITY OF LIFE" gallery on START MOBILE features exclusive stills from the film, and is available via:
http://www.startmobile.net/QualityOfLife
"QUALITY OF LIFE" is a narrative feature film that sheds light on a clandestine graffiti subculture, highlighting one artist's personal struggle for identity, acceptance, and recognition. The film was shot and edited in the Mission District of San Francisco with the support of many in the area's renowned graffiti subculture. The raw, low-budget movie opened in 2005 with sold-out film festival screenings in Stockholm, Seattle, San Francisco, San Jose, Spain, and Berlin, where it won a coveted jury award at the prestigious Berlin International Film Festival. "QUALITY OF LIFE" stars Lane Garrison, Brian Burnam, Luis Saguar, Mackenzie Firgens ("Groove," "Rent"), and Tajai from Souls of Mischief / Hieroglyphics. The soundtrack features an eclectic mix from the rising stars of hiphop, punk, electronica and indie rock including Andre Nickatina, Modest Mouse, TopR, Sebadoh, Mr. Lif, Lifesavas, Good Riddance, Amon Tobin, and Built To Spill.
http://www.qualityoflife-themovie.com
Image Available: http://www.marketwire.com/mw/frame_mw?attachid=228685
Contact:
John Doffing
for START MOBILE
http://www.STARTmobile.net
http://www.STARTsoma.com
415.505.4734
START MOBILE features THOUSANDS of original works of NEW ART from HUNDREDS of the world's most prominent emerging + underground artists, all of which are currently available for download onto mobile phones across the United States.
http://www.STARTmobile.net
In another first, START MOBILE has enabled the independent film "QUALITY OF LIFE" to promote their film DIRECTLY to their audience via mobile art marketing.
Without the multi-million-dollar budgets that fuel major Hollywood studio productions, bootstrapped independent films have always been driven by ingenuity and creativity. And with the launch of a dedicated gallery on START MOBILE, "QUALITY OF LIFE" becomes the first independent film to sell wallpaper for cell phones.
ADVERTISEMENT
"START MOBILE is a great way for people to DIRECTLY support emerging artists, or in our case, a low-budget indie film," observed "QUALITY OF LIFE" director Benjamin Morgan. "For less than the price of a cup of coffee, our supporters can get an image from the film directly on their phone, and in the process, help 'QUALITY OF LIFE' achieve increasingly broader distribution. It's pretty empowering for our supporters to directly participate in this kind of activism."
"'QUALITY OF LIFE' is a graffiti movie," continues Morgan, "and we have used the Graffiti Model to promote our film with decidedly limited resources -- from street teams + Internet marketing to panel discussions + special events. Promoting 'QUALITY OF LIFE' via START MOBILE is all about 'GETTING UP' and getting the word out. We are pleased to be the first independent film to try this!"
"QUALITY OF LIFE" producer Brant Smith echoes these sentiments. "We are relentless about getting 'QUALITY OF LIFE' out there. We cannot rely on traditional film marketing methods because they are just too expensive. Indie filmmakers have to think outside the box and fight for attention, or we're dead in the water."
"We can't afford billboards or TV spots," Smith continues. "But if we can get our stills + promotional materials on thousands of cell phones across the country -- and help fund distribution in the process, we won't NEED to spend money on ads like Hollywood films do. Our audience doesn't care about print and TV ads. They're on-line and on their mobiles. We need to reach them where they are and do it in the most cost-effective way possible. Our audience appreciates ingenuity in marketing. They know we don't have any money. And most are down to support us in any way possible and help us get the word out about the film. START MOBILE fits this ethos perfectly."
START MOBILE showcases the world's premier emerging + underground artists (now including independent film!), and is powered by ipsh!, the leading mobile marketing + media firm in North America.
The "QUALITY OF LIFE" gallery on START MOBILE features exclusive stills from the film, and is available via:
http://www.startmobile.net/QualityOfLife
"QUALITY OF LIFE" is a narrative feature film that sheds light on a clandestine graffiti subculture, highlighting one artist's personal struggle for identity, acceptance, and recognition. The film was shot and edited in the Mission District of San Francisco with the support of many in the area's renowned graffiti subculture. The raw, low-budget movie opened in 2005 with sold-out film festival screenings in Stockholm, Seattle, San Francisco, San Jose, Spain, and Berlin, where it won a coveted jury award at the prestigious Berlin International Film Festival. "QUALITY OF LIFE" stars Lane Garrison, Brian Burnam, Luis Saguar, Mackenzie Firgens ("Groove," "Rent"), and Tajai from Souls of Mischief / Hieroglyphics. The soundtrack features an eclectic mix from the rising stars of hiphop, punk, electronica and indie rock including Andre Nickatina, Modest Mouse, TopR, Sebadoh, Mr. Lif, Lifesavas, Good Riddance, Amon Tobin, and Built To Spill.
http://www.qualityoflife-themovie.com
Image Available: http://www.marketwire.com/mw/frame_mw?attachid=228685
Contact:
John Doffing
for START MOBILE
http://www.STARTmobile.net
http://www.STARTsoma.com
415.505.4734
# posted by Clyde @ 5:45 PM 
