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1/10/2006

 
UrbanWorld Wireless Rings in the New Year With a Bang!

Most Downloaded Ringtones, Pro Athletes Added to Roster, Mobile Games & More!!

LOS ANGELES, Jan. 10 /PRNewswire/ -- UrbanWorld Wireless, the premier leader of original mobile content, is getting the New Year off to a great start and continuing to build from the momentum of 2005. To date, the company has sold more than 1 million ringtones, which is a testament of its ability to provide mobile, wireless content that consumers demand and desire.

Many of UrbanWorld's "Made From Scratch"(TM) ringtones topped lists for the most popular and most downloaded ringtones and voicetones for the year. Included in those accolades, are ringtones from platinum selling rap artists David Banner and 3-6 Mafia. Katt Williams aka "Money Mike" remains the company's ringtone king with his ever-popular ringtone "Pimp Phone Ringing". Two of Money Mike's ringtones were also recently ranked in the Jamster! top five most downloaded, fun-sound ringtones.

NEWEST ADDITION, SPORTS TONES

UrbanWorld has added several premier professional athletes to its roster to launch "Athleticz", a newly developed ringtone category under the UrbanWorld umbrella. Through this new alliance, basketball superstar Jalen Rose becomes UrbanWorld's first professional basketball player to join its roster. In addition, pro running backs Warrick Dunn and Deuce McAllister, wide receiver Roy Williams, linebacker Danny Clark and former all-star football legend, William "The Refrigerator" Perry, are also on board. This innovative concept connects fans with their favorite professional athletes. "This is a great partnership and gives me the opportunity to be a part of the evolution of the mobile industry," says Warrick Dunn.

WHO GOT GAMES?

UrbanWorld, in conjunction with India Games Ltd., unveils its first mobile game, "Hip Hop 101". The game tests players' knowledge about the hip-hop industry, both past and present, and rewards winners with free, exclusive ringtones. The game is available to all Sidekick users for only $2.99 and a new version featuring DJ Kid Capri is scheduled to launch on the Verizon Wireless network in early 2006. "The addition of this new game emphasizes the leadership role Verizon Wireless is playing in bringing customers the entertainment content they want and the mobility they need in today's fast paced world," says Amy Grant, Multicultural Marketing Manager for Verizon Wireless. "We are excited to partner with UrbanWorld in launching this new game specifically made to appeal to an urban audience." This is the first of many more interactive games to come from UrbanWorld.

EXPECT MORE IN 2006

In only a few years, the company has expanded its operations from mobile marketing to include ringtones, ringbacks, wallpapers, mobile games, and coming in 2006, streaming video content. "In 2006, we will continue to explore innovative ways to live our mission statement: to integrate wireless and urban youth lifestyle, changing culture forever," states UrbanWorld Wireless CEO, Mike Johns.

The company has teamed up with some of the hottest video vixens to create mobile wallpapers. Under the categories "Fly Girlz" and "Fly Guyz", consumers can download some of the most alluring wallpapers available featuring African American, Asian & Latin beauties. Verizon Wireless will be the first mobile carrier to launch the new wallpapers.

Closing last year, UrbanWorld's mobile marketing machine was hard at work with its heavy involvement in the film industry. Films include New Line Cinema comedies "The Man," starring Samuel L. Jackson and Eugene Levy, and "King's Ransom," starring Anthony Anderson, and the 20th Century Fox hit, "Johnson Family Vacation," starring Cedric The Entertainer. In addition, the company helped launch Seraphin, a new upscale cognac by famous French cognac producers Camus. This marks the company's first mobile marketing campaign for an alcoholic beverage. In 2006, the company has big plans to expand this offering even more.

Later this year, look for G-Unit deejay, DJ Whoo Kid to kick off "UrbanWorld Order -- We Connect the Streets," the first mixtape to integrate the 5 digit download codes of the ringtones within the actual music content. This new approach will allow listeners immediate access to the featured ringtones.

About UrbanWorld Wireless:

Headquartered in Los Angeles, CA, UrbanWorld Wireless is the first wireless company dedicated to serving the Urban Youth Market. Anchored on the web, the company develops, promotes and distributes mobile content. UrbanWorld's diversified roster includes comedians, sports figures and hip-hop artists, including David Banner, DJ for G-Unit, DJ Whoo Kid and 3-6 Mafia. UWW is a leader in mobile marketing solutions. Clients include Jay-Z, Snoop Dogg, Chingy, Ja Rule and the Beastie Boys. UWW is at the forefront of integrating wireless technology and the hip-hop lifestyle. More information is available at www.urbanworldwireless.com

Source: UrbanWorld Wireless

CONTACT: Danielle Gibbs of The DanielleVincent Agency, +1-310-402-0500,
or cell, +1-513-225-7575, dgibbs@branddva.com, for UrbanWorld Wireless

Web site: http://www.urbanworldwireless.com/




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