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2/09/2006
The Game Partners with 310 Motoring to Launch Footwear Line
Hip-Hop Superstar's ``Hurricane by 310'' Sneaker Line to Debut in Europe at Select Specialty Retailers
The multi-platinum hip hop star The Game launches signature 310 sneaker.
LOS ANGELES--(BUSINESS WIRE)--Feb. 8, 2006--310 Global Brands, the marketing and merchandising company of the high-end automotive specialists 310 Motoring, announced today that it is launching multi-platinum hip-hop superstar The Game's signature sneaker line, "Hurricane by 310," in Europe in March 2006.
The European launch at key specialty athletic and urban lifestyle stores in France, Germany, Holland, Spain and the United Kingdom follows the successful Holiday 2005 debut in the United States. The American launch at select athletic specialty stores resulted in high double digit sell-thrus.
"The Hurricane line is not just about signing one of the largest and most respected hip hop artists -- it's about relationships," said Marc Laidler, founder of 310 Motoring. "My history with The Game goes back to when he was an aspiring artist -- and I feel blessed to be working with him. He is sharp, articulate and creative, and is integrally involved in developing the Hurricane line -- a natural progression for 310 Motoring as it grows into a global luxury brand."
Recording artist The Game stated: "I'm ecstatic to present my shoe -- Hurricane by 310 -- to the world. It's an original design that is the result of a creative collaboration with Marc and the 310 design team. It's the highest quality. It is going to be big and I feel honored to be doing it with Marc and 310 Motoring."
Under the agreement, 310 will design, market and distribute the Game's signature footwear line. Reflecting The Game's tastes and personality, the initial Hurricane by 310 style is a street athletic sneaker in all-over white and all-over black. Additional styles and colorways are planned in 2006.
310 Footwear reflects the quality, integrity and design of the high-end customized automobiles bearing the same moniker. Each detail of fabrication speaks of the very special attention paid to quality and evokes absolute exclusivity. It is an utterly unique collection that is not designed to be unique. It is designed to capture a feeling, a culture, a lifestyle. It is the quintessential luxury brand.
ABOUT The Game
The Game (aka Jayceon Taylor) is the ideal personality for 310 to partner with for its first athletic line. The Game was a star shooting guard at Compton High School and briefly enjoyed a college basketball scholarship before succumbing to the life of the streets that eventually fueled the fire of his multi-platinum debut album "The Documentary." From the birthplace of gangsta rap, Compton, CA, The Game's success signifies the West Coast's return to hip-hop dominance and his partnership with the LA-based global brand 310 Motoring only strengthens this power.
ABOUT 310 Global Brands
Headquartered in Los Angeles, California, 310 Global Brands was founded in 2003 as the marketing, merchandising and licensing arm of high-end automotive customization specialist 310 Motoring. The Company was the first to offer custom design innovations and services to create one-of-a-kind vehicles for an extensive clientele list comprised of celebrities, entertainers, athletes and trend-setting urban consumers. 310 Motoring Footwear is available in department, specialty stores and boutiques in the United States and select countries worldwide.
Contacts
310 Global Brands
Jennifer Clay, 1-310-937-1326
The multi-platinum hip hop star The Game launches signature 310 sneaker.
LOS ANGELES--(BUSINESS WIRE)--Feb. 8, 2006--310 Global Brands, the marketing and merchandising company of the high-end automotive specialists 310 Motoring, announced today that it is launching multi-platinum hip-hop superstar The Game's signature sneaker line, "Hurricane by 310," in Europe in March 2006.
The European launch at key specialty athletic and urban lifestyle stores in France, Germany, Holland, Spain and the United Kingdom follows the successful Holiday 2005 debut in the United States. The American launch at select athletic specialty stores resulted in high double digit sell-thrus.
"The Hurricane line is not just about signing one of the largest and most respected hip hop artists -- it's about relationships," said Marc Laidler, founder of 310 Motoring. "My history with The Game goes back to when he was an aspiring artist -- and I feel blessed to be working with him. He is sharp, articulate and creative, and is integrally involved in developing the Hurricane line -- a natural progression for 310 Motoring as it grows into a global luxury brand."
Recording artist The Game stated: "I'm ecstatic to present my shoe -- Hurricane by 310 -- to the world. It's an original design that is the result of a creative collaboration with Marc and the 310 design team. It's the highest quality. It is going to be big and I feel honored to be doing it with Marc and 310 Motoring."
Under the agreement, 310 will design, market and distribute the Game's signature footwear line. Reflecting The Game's tastes and personality, the initial Hurricane by 310 style is a street athletic sneaker in all-over white and all-over black. Additional styles and colorways are planned in 2006.
310 Footwear reflects the quality, integrity and design of the high-end customized automobiles bearing the same moniker. Each detail of fabrication speaks of the very special attention paid to quality and evokes absolute exclusivity. It is an utterly unique collection that is not designed to be unique. It is designed to capture a feeling, a culture, a lifestyle. It is the quintessential luxury brand.
ABOUT The Game
The Game (aka Jayceon Taylor) is the ideal personality for 310 to partner with for its first athletic line. The Game was a star shooting guard at Compton High School and briefly enjoyed a college basketball scholarship before succumbing to the life of the streets that eventually fueled the fire of his multi-platinum debut album "The Documentary." From the birthplace of gangsta rap, Compton, CA, The Game's success signifies the West Coast's return to hip-hop dominance and his partnership with the LA-based global brand 310 Motoring only strengthens this power.
ABOUT 310 Global Brands
Headquartered in Los Angeles, California, 310 Global Brands was founded in 2003 as the marketing, merchandising and licensing arm of high-end automotive customization specialist 310 Motoring. The Company was the first to offer custom design innovations and services to create one-of-a-kind vehicles for an extensive clientele list comprised of celebrities, entertainers, athletes and trend-setting urban consumers. 310 Motoring Footwear is available in department, specialty stores and boutiques in the United States and select countries worldwide.
Contacts
310 Global Brands
Jennifer Clay, 1-310-937-1326
# posted by Clyde @ 10:02 PM 
