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3/08/2006
Most HiFi institutes new order for hip hop
Most Hi Fi combines contemporary beats, jazz, old-school, soul and live music to create a unique sound
Atlanta, GA - Mar 06, 2006 Rap duo Most HiFi represents a change in the winds of hip hop as their debut album features social and politcally conscious lyrics set to contemporary basslines with an alternative appreciation for live instrumentation. With the release of their debut album, 'Everything's Gonna be Alright' the group is set on establishing a new order for hip hop.
Comprised of Mecca, an up north emcee inspired by Public Enemy, KRS-One and Rakim and Vel, a New Orleans born southern rapper who lists 8 Ball and MJG along with early Ice Cube as inspiration, Most HiFi represents a balance of east coast and down south contributions to hip hop.
When it started, hip hop was a reference tool, says Mecca 12 of the new rap duo Most HiFi, of his earliest music-related memories. That substance was there when hip hop as an art form was born. We want to be a part of the movement that is innovating todays hip hop culture. We want our music to leave people with perspective, inspiration, and substance.
Most HiFi will drop debut album, 'Everything's Gonna Be Alright' nationwide March 7th
The name Most HiFi, was bestowed upon the duo by their mentor, Chuck D. who says the moniker is a culmination of the group's dedication to excellence, the Almighty and also out of reverence to the quality of their sound (High Fidelity).
From Meccas prolific way of addressing anything hip hop related, to the Public Enemy legacy passed down to the duo, there are imminent signs that Most HiFi is preparing to spearhead a revolution. Revolution is a concept that certainly is not far from the groups definition as Most HiFi is the first project to debut on Public Enemy front man Chuck Ds new record label, SlamJamz.
The group's first single, 'Here we Go Now' has received rave reviews from critics and tastemakers everywhere. The melodic track is reminiscent of old school hip hop mixed with a contemporary appeal and has old school hip hop heads in concert with new school hip hop fans moving their feet on the dancefloor. Besides a loyal grassroots fanbase in the northeastern and southern markets, Most HiFi is quickly hipping fans nationwide to their signature sound.
Most HiFi's debut album is a combination of several elements such as soul, old-school hip hop, funk and jazz. It seemed a natural progression for a group spearheaded by a legacy of hip hop to bring hip hop full circle with this new genre of hip hop.
"Most HiFi is more than just a sound," says Vel, "we believe this is the beginning of a movement. A movement of quality music, even further than that quality entertainment."
With tracks like 'Pimp or Preach', a musical expose on corrupt preachers, and the radio ready 'Let it Be' the album serves as a documentary on real life issues everyone can relate to. The second single 'Be Alright', is an encouraging message of possibility and purpose, woven through an almost vintage sound. The groups anthem, 'Here We Go Now', is a feel-good track filled with creative metaphors over a classic Issac Hayes sample.
In addition to the album, which hits stores nationwide on Tuesday, the duo also inked a deal with Mecca Clothing to participate in the 2006 ad commercial campaign for the brand. The Mecca ads will showcase Mecca and Vel wearing the new 2006 line of the Mecca clothing. Ads will run in various entertainment magazines over the next nine months. "With Mecca clothing it was just a good fit. I think they appreciate what we're bringing to hip hop and we in turn appreciate what the brand represents," says Mecca.
Look for Mecca ads featuring Mecca and Vel in an upcoming issue of URB and also the April issue of Elemental magazine, along with issues of Streetmasters and BREAK magazine.
Most HiFi will also release the movie version of the album late summer 2006. commercial campaign for the brand.
'Everything's Gonna Be Alright' will be available for purchase, March 7, 2006, in record stores, nationwide, on amazon.com, overstock.com, and connect.com.
For more information on Most Hi-Fi's debut album 'Everything's Gonna Be Alright', visit www.mosthifi.com or www.myspace.com/mosthifi
About Enchanted PR
Enchanted PR is a premiere full service public relations agency that specializes in entertaiment. our practice is to utilize creativity combined with public relations theory to gain maximum exposure for our clients and enable them to reach their career goals and aspirations.
Website: http://www.enchantedpr.com
Atlanta, GA - Mar 06, 2006 Rap duo Most HiFi represents a change in the winds of hip hop as their debut album features social and politcally conscious lyrics set to contemporary basslines with an alternative appreciation for live instrumentation. With the release of their debut album, 'Everything's Gonna be Alright' the group is set on establishing a new order for hip hop.
Comprised of Mecca, an up north emcee inspired by Public Enemy, KRS-One and Rakim and Vel, a New Orleans born southern rapper who lists 8 Ball and MJG along with early Ice Cube as inspiration, Most HiFi represents a balance of east coast and down south contributions to hip hop.
When it started, hip hop was a reference tool, says Mecca 12 of the new rap duo Most HiFi, of his earliest music-related memories. That substance was there when hip hop as an art form was born. We want to be a part of the movement that is innovating todays hip hop culture. We want our music to leave people with perspective, inspiration, and substance.
Most HiFi will drop debut album, 'Everything's Gonna Be Alright' nationwide March 7th
The name Most HiFi, was bestowed upon the duo by their mentor, Chuck D. who says the moniker is a culmination of the group's dedication to excellence, the Almighty and also out of reverence to the quality of their sound (High Fidelity).
From Meccas prolific way of addressing anything hip hop related, to the Public Enemy legacy passed down to the duo, there are imminent signs that Most HiFi is preparing to spearhead a revolution. Revolution is a concept that certainly is not far from the groups definition as Most HiFi is the first project to debut on Public Enemy front man Chuck Ds new record label, SlamJamz.
The group's first single, 'Here we Go Now' has received rave reviews from critics and tastemakers everywhere. The melodic track is reminiscent of old school hip hop mixed with a contemporary appeal and has old school hip hop heads in concert with new school hip hop fans moving their feet on the dancefloor. Besides a loyal grassroots fanbase in the northeastern and southern markets, Most HiFi is quickly hipping fans nationwide to their signature sound.
Most HiFi's debut album is a combination of several elements such as soul, old-school hip hop, funk and jazz. It seemed a natural progression for a group spearheaded by a legacy of hip hop to bring hip hop full circle with this new genre of hip hop.
"Most HiFi is more than just a sound," says Vel, "we believe this is the beginning of a movement. A movement of quality music, even further than that quality entertainment."
With tracks like 'Pimp or Preach', a musical expose on corrupt preachers, and the radio ready 'Let it Be' the album serves as a documentary on real life issues everyone can relate to. The second single 'Be Alright', is an encouraging message of possibility and purpose, woven through an almost vintage sound. The groups anthem, 'Here We Go Now', is a feel-good track filled with creative metaphors over a classic Issac Hayes sample.
In addition to the album, which hits stores nationwide on Tuesday, the duo also inked a deal with Mecca Clothing to participate in the 2006 ad commercial campaign for the brand. The Mecca ads will showcase Mecca and Vel wearing the new 2006 line of the Mecca clothing. Ads will run in various entertainment magazines over the next nine months. "With Mecca clothing it was just a good fit. I think they appreciate what we're bringing to hip hop and we in turn appreciate what the brand represents," says Mecca.
Look for Mecca ads featuring Mecca and Vel in an upcoming issue of URB and also the April issue of Elemental magazine, along with issues of Streetmasters and BREAK magazine.
Most HiFi will also release the movie version of the album late summer 2006. commercial campaign for the brand.
'Everything's Gonna Be Alright' will be available for purchase, March 7, 2006, in record stores, nationwide, on amazon.com, overstock.com, and connect.com.
For more information on Most Hi-Fi's debut album 'Everything's Gonna Be Alright', visit www.mosthifi.com or www.myspace.com/mosthifi
About Enchanted PR
Enchanted PR is a premiere full service public relations agency that specializes in entertaiment. our practice is to utilize creativity combined with public relations theory to gain maximum exposure for our clients and enable them to reach their career goals and aspirations.
Website: http://www.enchantedpr.com
# posted by Clyde @ 2:33 AM 
