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Checkers(R)/Rally's(R) to 'Go!' With What Works

TAMPA, Fla., April 7 /PRNewswire-FirstCall/ -- Go! That's the one-word theme of Checkers(R)/Rally's(R) new speed-focused "You Gotta Eat(R)" campaign launched today in markets across the country. Over the last four years, the You Gotta Eat campaign has driven Checkers Drive-In Restaurants, Inc.'s(NASDAQ:CHKR) traffic, profits and brand image. The chain doubled its brand awareness in 2004 and has recorded positive same store sales increases for 15 of the last 16 quarters.

With results like these, Checkers/Rally's has chosen to 'Go!' with what works, evolving You Gotta Eat for a fifth year of fun, fast-paced, memorable advertising.

The spots are fast, busy and fun. When on-the-go people see the spots, they know that they "gotta eat" and that Checkers/Rally's is the place that can keep up with their lifestyle.

The premiere spot opens with alarm clocks going off, and then quickly cuts to visuals of people of all walks of life who are on the go and enjoying it. The campaign features people at work and at play, all moving at the speed of life. This year's campaign will use two different music tracks throughout the year, one hip-hop boogie and one classic rock, to appeal to a wide range of audiences and combat wear-out of the campaign.

The format of the spots offers flexibility to include Checkers/Rally's recent NASCAR sponsorships while remaining true to the You Gotta Eat concept. The closing of each commercial features a graphical element that demonstrates the brand's speed, double drive-thru and NASCAR involvement all in one shot.

CONTACT: Lisa Tristano
MARC Public Relations

Source: Checkers Drive-In Restaurants, Inc.

CONTACT: Lisa Tristano of MARC Public Relations, +1-412-562-1189, or, for Checkers Drive-In Restaurants, Inc.

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