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Corporations Communicating Through Hip Hop

The Finish Line, Inc. recently hired Chosen Dance Company, a professional Hip Hop dance company, as a "non-traditional, high-energy" way to roll-out Back-to-School product lines at Finish Line's recent national manager's meeting.

Philadelphia, PA (PRWEB) April 18, 2005 -- The Finish Line, Inc. recently hired Chosen Dance Company to perform and help roll-out Back-to-School product lines at Finish Line's national manager's meeting in Indianapolis, Indiana. Chosen dancers wore clothing from the new product lines as they demonstrated Hip Hop dance moves to attendees. Chosen's dance reflected the diversity in product, store type, and customer base that makes Finish Line one of the nation's leading athletic specialty retailers.

"We were looking for a 'non-traditional' way to showcase the product line and speak to managers with a high-energy format," said Sean Salter, Managing Director of Creative Services at Finish Line. Chosen's performance included Lockin', Poppin', Breakin' and Animation, and portrayed a story of how the clothing lines have evolved throughout the years.

"Finish Line's product and consumers are very diverse in our category; from high-end running shoes to flip-flops, hardcore ballers to everyday athletes," said Salter.

"Recognizing the importance of diversity can lead to great accomplishment," said Clyde Evans, Jr., creative director and founder of Chosen Dance Company. "Hip Hop has evolved into arguably America's most prominent culture because of its ability to take pieces of unique dance styles and bring them together into a dynamic dance category that has drawn great diversity and appeal."

While many companies including Finish Line have found Hip Hop culture's vast appeal profitable in their marketing campaigns, Finish Line also looked to use Hip Hop culture on an internal level at their corporate meeting. "Hip Hop dance is a powerful medium for communication, even on internal communication levels," said Clyde Evans, Jr. "Corporate America is beginning to recognize that."

About Finish Line
The Finish Line, Inc. is one of the nation's leading athletic specialty retailers offering the best selection of footwear, apparel and accessories for men, women and kids. Finish Line is publicly traded on the NASDAQ National Market under the symbol FINL and currently operates 608 Finish Line stores in 46 states and online. In addition, the Company also operates 37 Man Alive stores in nine states. To learn more about Finish Line, visit and to learn more about Man Alive visit

About Chosen Dance Company
Chosen Dance Company uses Hip Hop dance to create entertaining and educational performances suitable for theater, schools, film, and live entertainment, while maintaining the individuality that defines Hip Hop. Chosen Dance Company's goals are the validation of Hip Hop dance as a true art form and the accessibility of Hip Hop to audiences regardless of age, ethnicity, or gender. Chosen believes that it can take Hip Hop dance beyond its traditional boundaries while preserving its purity.

Visit to learn more about Chosen Dance Company, their performance history and exciting clips from past performances.

Media Contact:
Leexan Hong

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