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Gloves Come Off After KFC Breaks Terms of Secret Agreement With PETA

Fast-Food Chain Ignores Expert Recommendations to Stop Worst Abuses of Chickens

NORFOLK, Va., April 11 /PRNewswire/ -- PETA has called off an unpublicized six-week moratorium in its campaign against KFC and is today launching a massive anti-KFC protest blitz. The moratorium was a result of KFC executives' agreement-made in two separate secret meetings held in hip-hop mogul and PETA supporter Russell Simmons' office-that the company would solicit and then abide by industry experts' recommendations for chicken welfare reforms.

All of the experts, including world-renowned farmed-animal-science authorities Dr. Temple Grandin and Dr. Ian Duncan, sent KFC strong endorsements of PETA's recommended animal welfare plan. Both sides agreed not to discuss the meeting publicly during the moratorium. Unfortunately, KFC's proposed action plan completely ignores their own experts' recommendations and will most likely not stop even a single one of the 750 million chickens KFC kills annually from being bred and drugged to grow so obese that they become crippled under their own weight or from being scalded to death in feather-removal tanks.

As a result, PETA is relaunching its campaign against KFC, with more than 100 protests planned for the next month-including a weeklong series of demonstrations at KFC's headquarters in Louisville, Ky.

PETA's endorsed program calls for phasing out the forced rapid growth of chickens, which causes crippling leg deformities; adopting the industry- developed "Animal Care Standards"; implementing automated chicken gathering to reduce injuries; and adopting a painless slaughtering method called controlled-atmosphere killing, which is already in use by some suppliers of KFC's competitor McDonald's.

PETA's worldwide "Kentucky Fried Cruelty" Campaign-originally launched in January 2003 -- has had additional high-profile support from Nobel Peace Prize winner His Holiness the Dalai Lama, rock icons Sir Paul McCartney and Chrissie Hynde, actors Pamela Anderson and Bea Arthur, comedian Richard Pryor, former KFC spokesperson and Seinfeld star Jason Alexander, hip-hop legends The Beastie Boys, and civil-rights leaders Alice Walker, the Rev. Al Sharpton, Kweisi Mfume, Dick Gregory, and Dr. Cornel West.

For more information, please visit PETA's Web site .

Source: PETA

CONTACT: Dan Shannon, +1-757-622-7382, ext. 8253;
+1-757-943-7463 (cellular), or Bruce Friedrich, +1-757-622-7382, ext. 8342; or
+1-757-943-7450, both for PETA

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