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Hip Hop Goes Public; H3 Opens Trading Today Under 'HTRE.PK'

NEW YORK--(BUSINESS WIRE)--May 16, 2005--H3Enterprises Inc. has announced the final closing of its FransAction acquisition and the public debut of its common stock under the symbol "HTRE.PK." H3 is the first publicly traded company dedicated to Hip Hop both music and lifestyle. H3Enterprises is the owner, creator, licensor, and franchisor of HipHopSodaShops, Halls of HipHop, H3Raps, H3WhiteTea, H3CyberSports, H3'sWorldSeries of CyberSports, and H30 (hthreeonline.com).

H3 has engineered several major deals for the immediate rollout of HipHopSodaShops, a totally unique fast-food franchise in concept as well as menu. The Company recently signed a Master Franchise Agreement with M-Four International of Montreal to open 100 units across Canada, and a 30 store Area Development Agreement for Las Vegas with a group led by Jackie Robinson. H3 is in the process of opening 10 flagship units in key markets across North America and has also developed an aggressive program to convert existing food establishments into HipHopSodaShops. H3 expects to announce several important conversion and Area Development Agreements in the next few weeks.

"We are in the process of opening community conscious establishments across America and Canada that celebrate the greatness of the Hip Hop culture," says top Hip Hop DJ and Company co-founder Jamar "J Niice" McNeil. "HipHopSodaShops have the healthiest menu combos on earth, with price points suitable for everyone's budget, including our signature H3Raps, a delicious selection of 'Biggie' and 'Smallie' wraps that have 80% fewer carbs than subs and sandwiches.

HipHopSodaShops are introducing H3WhiteTea Beverages, our own line of great tasting sodas, teas, lemonades, and energy drinks containing rare, organic white teas sweetened with pure chicory syrup, and boasting five times the healing and overall health benefits found in a 20 oz. bottle of Green Tea. We also offer the best in music, videos, merchandising and memorabilia, and we'll be the first franchise to feature competitive CyberSports, both in-store and on H30 (Hthreeonline.com.)

"I see the HipHopSodaShops as one of the greatest fast-food franchise opportunities of our time," said Hall of Fame Athlete and Las Vegas entrepreneur, Jackie Robinson. "I love the entire concept and especially the fact that its creators and developers are committed to using the enormous wealth being generated by Hip Hop to create better jobs and educational opportunities for the entire black community. I look forward to being a major player with this extraordinary concept," said Robinson, former owner/operator of 53 Pizza Hut franchises.

According to top Canadian Hip Hop personality Scott Boogie, "The HipHopSodaShop can quickly become the heart and soul of our communities. I believe the SodaShops can be the vehicle that brings the excitement of Hip Hop to people everywhere."

"We have created the only business model that incorporates the two fastest growing forms of entertainment on earth," states H3's award-winning President, Brian "H3" Peters. "The signs are everywhere that Hip Hop has gone mainstream when we see corporations like GM, McDonalds and Coke using Hip Hop as a major part of their marketing campaigns. Right now 85% of Hip Hop related sales are coming from whites 13-35. By bringing the 'street' to Wall Street we hope to give everyone the opportunity to participate in the Hip Hop boom."

This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results.
H3Enterprises Inc.
Tom Lisker, 914/376-6767

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