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mtvU Launches 'mtvU Uber' Becoming MTV Networks' First Channel Distributed in its Entirety Via Broadband

Streaming 24/7 and On-Demand, 'Uber' Delivers mtvU Programming Plus Exclusive New Music, Original Shows & Student-Produced Features to College Students and Music Fans Everywhere

mtvU & Cisco to Fund Ten 'Digital Incubators,' Empowering College Students to Create the Next Generation of Broadband Content

NEW YORK, Oct. 10 /PRNewswire/ -- mtvU, MTV's 24-hour college network, today unveiled MTV Networks' first channel distributed in its entirety over broadband, "mtvU Uber" (http://www.mtvu.com/). Driven by overwhelming student demand, "mtvU Uber" is available everywhere, through both non-stop streaming and a unique on-demand capability, enabling viewers to customize their experience. In addition to making mtvU's on-air programming, which is currently seen on over 730 campuses, available to everyone, "mtvU Uber" will also showcase a powerful line-up of original programming driven by new music, short-form series, and the best student-produced short films, music videos, animation, webisodes and more.

"With today's announcement, we are handing over an entire channel online to college students and everyone who wants new music," said Stephen Friedman, GM, mtvU. "mtvU Uber gives them the power to create and program their own channel, and will remain in perpetual beta mode as they experiment and pioneer the digital future."

As part of today's launch, mtvU also announced a partnership with Cisco Systems, Inc, the worldwide leader in networking for the internet, to award ten grants of $25,000 to the next generation of digital innovators - empowering students to pioneer the future of this new medium. The partnership will create ten "broadband incubators," funding students or student groups to create games, movie shorts, music videos and more for the broadband environment - each project to be released exclusively on "mtvU Uber."

With new music at its core, "mtvU Uber" will feature exclusive music premieres, new shows, and student-produced series and specials, including:

* "Rough Cut" - Student bands and artists upload their own music videos and leave it up to the college audience online to decide if they make "The Cut" -- the multi-platform mtvU franchise that helped launch the careers of artists such as Joss Stone and Coheed & Cambria.

* "Unveil" - "Unveil" gives college music fans an exclusive live performance of a highly anticipated album before it hits stores. Artists perform their new albums just for "mtvU Uber" with one new song debuting every day leading up to the album's release.

* "Breaking the Video" - Students compete to produce and direct music videos for their favorite artists, starting with college favorite O.A.R. Bands choose their favorite student pitches, head to campus for the shoot, then their videos premiere on "mtvU Uber."

* "Uber Live" - mtvU is teaming up with University of Pennsylvania's student radio station WXPN and World Cafe to present exclusive performances that can only be seen on "Uber." "Uber Live" will debut with a powerful performance from Nickel Creek.

* "Uber House Band" - The artists resonating most on the college scene achieve "artist in residence" status as "mtvU Uber's" official "House Bands," featuring exclusive performance footage, video premieres, backstage pass interviews and much more. "House Bands" include Franz Ferdinand, Mike Jones, Death Cab For Cutie, Bright Eyes, Fiona Apple, Coheed & Cambria, Motion City Soundtrack and more.

* "Student Shorts" - A national platform for the next generation of great filmmakers, "mtvU Uber" will feature the best student films from around the country, starting with award-winning student shorts from the venerable UCLA and USC film schools.

* "Soundtrack" - Students, celebrities and artists present the soundtracks of their lives, connecting the music and videos they live their lives to, to the moments of their days and nights. First up, artists Death Cab For Cutie and K-OS, and renowned director Mark Romanek.

For more information and to experience "mtvU Uber" visit http://www.mtvu.com/.

About mtvU and mtvU Uber

Broadcasting to over 730 colleges across the country, with a combined enrollment of over 6.8 million, mtvU is the largest, most comprehensive television network just for college students. 24hrs a day, 7 days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S. For more information about mtvU, and for a complete programming schedule, visit http://www.mtvu.com/.

mtvU Uber makes mtvU the first MTV Networks channel distributed in its entirety via broadband, streaming 24/7 and on demand, featuring all of mtvU plus exclusive new music, original shows and student-produced programming for college students and music fans everywhere.

mtvU and mtvU Uber are part of the Viacom International Inc. family which also owns the MTV Networks programming services MTV, MTV2, VH1, Nickelodeon / Nick at Nite, TV Land, Spike TV, CMT and others.

Source: mtvU

CONTACT: David French of MTV-MTV2-mtvU, +1-212-846-6698, or

Web site: http://www.mtvu.com/

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