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12/20/2005

 
Virgin Mobile USA and Bad Boy Records Offer Exclusive Content from The Notorious B.I.G.

Ringtones from Forthcoming Album - 'The Notorious B.I.G. Duets: The Final Chapter' - Celebrate Legacy of Rap / Hip-Hop Pioneer

WARREN, N.J., and NEW YORK, Dec. 20 /PRNewswire/ -- Virgin Mobile USA and Bad Boy Records announced today that 13 ringtones from The Notorious B.I.G. are now available exclusively to Virgin Mobile customers, through its popular First Dibs program.

Seven ringtones, including "Dead Wrong," "Hypnotize," "Big Poppa (How You Livin)" and "One More Chance (Best Stroke)," will be available exclusively to Virgin Mobile USA customers through January 30, 2006.

In addition, Virgin Mobile USA will offer customers six exclusive ringtones of cuts that have been "Screwed & Chopped" (remixed versions with slower tempos, scratching and other d.j. techniques) by DJ Paul Wall, specifically made for the First Dibs program. These ringtones will be exclusively available from Virgin Mobile indefinitely, and will include the cuts "Juicy," "One More Chance," "Unbelievable" and "Mo Money Mo Problems."

This round of First Dibs heralds today's album release, "The Notorious B.I.G Duets: The Final Chapter." The album features top names like Diddy, Nelly, Jay-Z, Eminem and Faith Evans paying tribute to the late artist, accompanying his vocals on 22 tracks.

"The Notorious B.I.G was a pioneer whose influence is still strongly felt today," said Dominick Tolli, Vice President of Product Management and Development for Virgin Mobile USA. "Virgin Mobile customers will be among the first to experience The Notorious B.I.G's new array of his music through the mobile channel."

"It is only appropriate that The Notorious B.I.G. be the focus of this incredible mobile campaign," said Adam Mirabella, Senior Vice President, e- Commerce, WEA Corp. "His millions of fans now have an unprecedented opportunity to make B.I.G.'s music a part of their everyday lives on their mobile phones and to make a unique personal statement at the same time. Our mission is to provide consumers with the widest range of music-based content in the mobile world, and we are thrilled that Virgin Mobile has come to the Notorious B.I.G. party in such a major and dynamic way."

Virgin Mobile USA will also offer five non-exclusive ringtones to their customers, running through January 19. The non-exclusive tracks include the new singles from Duets: The Final Chapter, "Nasty Girl" and "Hold Ya Head," which features late reggae legend Bob Marley.

About Virgin Mobile USA, LLC:

Launched nationally in July of 2002, Virgin Mobile USA, LLC is the nation's first mobile virtual network operator (MVNO) and first wireless carrier exclusively focused on the youth market. Virgin Mobile is a joint venture between Sir Richard Branson's Virgin Group and Sprint Nextel, which operates one of the largest 100-percent digital, nationwide PCS wireless networks in the United States. More than three million wireless users have rejected long-term contracts and taken control of their wireless spending with Virgin Mobile's Pay As You Go service. Virgin Mobile customers have exclusive access to VirginXtras and VirginXL- a suite of music, entertainment and fun lifestyle features, including *MTV mobile content created by our strategic partner MTV: Music Television. In addition, J.D. Power and Associates has recognized Virgin Mobile for providing "An Outstanding Customer Service Experience" under its Certified Call Center Program.SM

Phones are available at more than 25,000 locations nationwide with Top-Up cards available at more than 70,000 locations nationwide. Virgin Mobile products can also be purchased online at www.virginmobileusa.com or by calling 888-322-1122.

Source: Virgin Mobile USA

CONTACT: Jennifer Kronstain, CooperKatz for Virgin Mobile USA,
+1-212-455-8016, jkronstain@cooperkatz.com

Web site: http://www.virginmobileusa.com/




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