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2/14/2006

 
Atari Ships 'Marc Ecko's Getting Up: Contents Under Pressure'

Original Action-Adventure Video Game Featuring Over 65 Legendary Graffiti Artists, an Incredible Cast of Hollywood Talent and an Amazing Soundtrack Hits Retail Stores Nationwide

NEW YORK, Feb. 14 /PRNewswire-FirstCall/ -- Atari, Inc. (NASDAQ:ATAR) and Marc Ecko, the visionary behind several of today's most respected youth lifestyle brands, today announced that Marc Ecko's Getting Up: Contents Under Pressure has shipped to retail stores nationwide. Developed by The Collective, Marc Ecko's Getting Up: Contents Under Pressure is rated 'M' for Mature and is available for the PlayStation(R)2 computer entertainment system, Xbox(R) video game and entertainment system from Microsoft, and Windows.

Marc Ecko's Getting Up: Contents Under Pressure fuses innovative gameplay, a provocative and controversial storyline, an eclectic and renowned voice acting cast, and a musical score featuring some of the most influential voices and sounds of this generation. Marc Ecko's Getting Up: Contents Under Pressure includes a variety of star-studded voice talent such as renowned hip- hop artist Talib Kweli, Sean "Diddy" Combs, Rosario Dawson, Brittany Murphy, George Hamilton, Giovanni Ribisi, Adam West, Andy Dick, Charlie Murphy, The RZA and Michael "M.C. Serch" Berrin. The soundtrack features an array of licensed music and various original tracks, such as an exclusive version of Notorious B.I.G.'s "Who Shot Ya," remixed by Serj from the band System of a Down; "Clik, Clak, and Spray" from Pack FM; "Book of Judges" from Pharoahe Monch; and "Getting Up Anthem: Part 1," performed by legendary Hip-Hop artist Rakim and Talib Kweli, the voice of the game's lead character, Trane. More than 65 graffiti artists have lent their signature tags and art to the game's urban environments, while six legendary artists - Cope 2, FUTURA, OBEY: Shepard Fairey, Seen, Smith and T-kid - have served as in-game mentors to the game's lead protagonist.

"Marc Ecko's Getting Up: Contents Under Pressure breaks the mold of the current crop of games by fusing authentic urban culture with truly diverse gameplay," said Marc Metis, Senior Vice President, Marketing, Atari, Inc. "With its unique story, talent, music, and gameplay design, Marc Ecko's Getting Up: Contents Under Pressure answers consumers' call for innovation and originality in gaming."

Set in the city of New Radius, Marc Ecko's Getting Up: Contents Under Pressure features a world where freedom of expression is suppressed by a tyrannical city government. In the game, players assume the role of Trane - an unlikely hero just looking to get up until he realizes there is much more at stake. Gamers learn and master various graf skills, starting as a toy (beginner) graffiti artist and using street-smarts, athletic prowess and vision necessary to become an "All City King," the most reputable of all graffiti artists. During their quest, players risk their lives navigating vertical landscapes while battling rival crews, a corrupt Mayor and the city's Civil Conduct Keepers (CCK) all in an effort to reach the sweet spots of New Radius, where a well-placed tag brings respect and reputation. Gamers also find themselves with an even greater burden - to use their high-wire graffiti talents to expose the oppressive mayor and set the city free.

A limited edition of Marc Ecko's Getting Up: Contents Under Pressure is also available at select retailers nationwide. The Marc Ecko's Getting Up: Contents Under Pressure Limited Edition is packed into a collectible Getting Up tin case and in addition to the game, includes Marc Ecko's Blackbook, offering an exclusive look inside the game's development process, a disc featuring a collection of short films, level rundowns, game tips, and "making of" footage, and a silver pen with the Getting Up "X" logo.

The Marc Ecko's Getting Up: Contents Under Pressure Limited Edition also features a soundtrack with four tracks executively co-produced by Sean 'Diddy' Combs, including an exclusive version of Notorious B.I.G.'s "Who Shot Ya," remixed by Serj from the band System of a Down. Other Combs' tracks include "Clik, Clak, and Spray" from Pack FM, "Book of Judges" from Pharoahe Monch and "Getting Up Anthem, Part 1," performed by Talib Kweli, the voice of the game's lead character, Trane, and legendary Hip-Hop artist Rakim. These songs, plus Rhymefest's "Wanted" and various scoring pieces from RJD2, are only available on the limited edition.

A mobile version is currently available through Glu Mobile. For additional information about the game please visit http://www.gettingup.com/.

About Marc Ecko Enterprises

The youngest member of the Council of Fashion Designers of America's board of directors, Marc Ecko is founder of *ecko unltd., the world famous rhino brand. In eleven years since its creation in 1993, the group of companies that comprise Marc Ecko Enterprises has grown to include: *ecko unltd.(R) men's and Eckored(R) women's apparel, as well as outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more.

Marc Ecko Enterprises also includes Marc Ecko "Cut & Sew" (a contemporary menswear line launched Fall 2004); G-Unit(R) clothing and accessories (a joint venture with multi-platinum musician, 50 Cent); Zoo York(R) (a line of action sports-inspired clothing and accessories); and Avirex(R) Sportswear Collection (a mid-tier brand launched Spring 2005). The Company also publishes Complex(R) magazine, a men's consumer magazine with a rate base of 335,000, and is developing Marc Ecko's Getting Up: Contents Under Pressure(TM), the first truly authentic video game based on urban culture and graffiti art debuting February 2006. *ecko unltd. products are available in over 5,000 stores domestically and in over 45 countries internationally, as well as through 38 of its own retail stores across the country. For additional information, please visit http://www.marceckoenterprises.com/.

About The Collective

Part of Foundation 9 Entertainment (http://www.f9e.com/), the largest independent game developer in North America, The Collective is a leading developer of console video games, and known for groundbreaking third-person action adventure games, including the critically acclaimed Indiana Jones and the Emperor's Tomb(TM), Buffy the Vampire Slayer(TM) and Star Wars Episode III: Revenge of the Sith(TM). The Collective is based in Newport Beach, CA and can be found on the web at: http://www.collectivestudios.com/.

The Collective, along with Backbone, Pipeworks, ImaginEngine, and Digital Eclipse make up Foundation 9 Entertainment. The company's studios have developed more than 250 titles, including more than 50 in 2004 alone. Foundation 9 Entertainment employs more than 325 employees, and has offices in Los Angeles, Newport Beach, Emeryville, Vancouver, Boston, Eugene, and Honolulu. For more information on Foundation 9 Entertainment, please visit: http://www.f9e.com/.

About Atari

New York-based Atari, Inc. (NASDAQ:ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard- core, genre-defining franchises such as DRIVER(TM), The Matrix(TM) (Enter The Matrix and The Matrix: Path of Neo), Stuntman(TM) and Test Drive(R); and mass- market and children's franchises such as Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), and Dragon Ball Z(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR- 0000052573), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com/.

Safe Harbor Statement

With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers, such as Wal-Mart, Best Buy, Target, GameStop and EB Games; delays in product development and related product release schedules; inability to secure capital; loss of our credit facility; adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent video game software developers; maintaining or acquiring licenses to intellectual property; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings, including our Annual Report on Form 10-K for the year ended March 31, 2005 and our quarterly reports on Form 10-Q.

The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.

ATARI, the ATARI logo, and classic Atari game titles and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

The ESRB rating icons are registered trademarks of the Entertainment Software Association.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

All other trademarks are the property of their respective owners.

Source: Atari, Inc.

CONTACT: Andrea Schneider of Atari, Inc., +1-212-726-4259,
andrea.schneider@atari.com; or Tara Bruno of HighWater Group (For Atari),
+1-212-338-0077 ext. 302, tara@highwatergroup.com

Web site: http://www.atari.com/
http://www.f9e.com/
http://www.collectivestudios.com/
http://www.marceckoenterprises.com/
http://www.gettingup.com/




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