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Ford Fusion and Daddy Yankee: Two Young, Hot, Energetic Brands 'On Fuego'

Ford Fusion will be the exclusive automotive sponsor of reggaeton superstar Daddy Yankees new national radio show

Reggaeton is sweeping the nation; in June of 2005, four of Billboard's Top 10 Latin albums were from the reggaeton genre

In an unprecedented agreement, Daddy Yankee will be hosting a national radio program on ABC Radio Networks en Espanol Weekend Show beginning March 4, 2006 entitled On Fuego (On Fire)

Dearborn, MI--(HISPANIC PR WIRE)--February 13, 2006--Ford Fusion has signed on as the exclusive automotive sponsor of reggaeton superstar, Daddy Yankees new On Fuego national radio program on ABC Radio Networks en Espanol. The program hosted by Daddy Yankee will feature the hottest music, cultural insight and commentary about the Latino experience from the King of Reggaeton himself, whose combination of musical skills and verbal virtuosity have made him reggaetons first superstar. The show will premiere on March 4th and run on weekends in top U.S. Hispanic markets for 52 weeks.

Ford Fusion is a young, energetic brand with style and attitude that is appealling to todays youth market, said Ben Poore, car group marketing manager of Ford Motor Company. Now, as reggaeton music has become one of the most influential radio formats for todays urban youth, we are strengthening our connection with this market, and Daddy Yankee we will be with us as we go to the next level.

Fords partnership with the Daddy Yankee On Fuego radio show includes the sponsorship of billboards, 60 second commercials and features in the weekly two-hour program. In addition, the Ford Fusion will be included in Daddy Yankees En La Avenida (On the Avenue) segments, through which Yankee will provide updates on what is going on in his life and in the Latin music industry. These updates will run during ABC Radio Networks Hispanic Morning Drive and ESPN Deportes programs every day of the week. The third element of the partnership will include a national contest featuring the chance to attend a private Daddy Yankee On Fuego radio show broadcast, Live from South Beach, featuring special guest appearances from major celebrities and performances by some of the hottest acts in reggaeton and hip-hop.

Were excited to partner with ABC Radio en Espanol and Daddy Yankee in this unprecedented radio show, said Dave Rodriguez, Fords multicultural marketing communications manager. Ford Fusions partnership with On Fuego demonstrates the companys commitment to catering to the spirit of todays Latino youth that have embraced reggaeton music, one of the fastest growing music genres in the U.S., and its superstars. Ford has always prided itself in uniquely reaching the Hispanic market and supporting reggaeton is yet another example of our customer driven focus."

About the Ford Fusion

The 2006 Ford Fusion is one of the most distinctive sedans on the road. It offers a unique combination of styling, spacious and versatile interior, and superior driving experience. Fusion achieves very good fuel economy, thanks to advanced engine and transmission technology - the 160 hp 2.3L Duratec 23 I-4 engine delivers an EPA-estimated 24 city and 32 highway mpg. It is also very affordable: a well-equipped Fusion has a low base MSRP of $17,795. http://www.ford.com

About ABC Radio Networks en Espanol

ABC Radio Networks has over 4,500 affiliate radio stations reaching 106 million people age 12 and over each week. Programs and services include ABC News Radio, Paul Harvey News and Comment, The Sean Hannity Show, Satellite Sisters, The Tom Joyner Morning Show, The Doug Banks Morning Show, MoneyTalk with Bob Brinker, The Mark Davis Show, The Larry Elder Show, American Country Countdown with Kix Brooks, The Dan Patrick Show, The Herd with Colin Cowherd, Mike and Mike in the Morning, The Michael Baisden Show, Dick Bartley's Rock & Roll's Greatest Hits, The John Batchelor Show, Todd Pettengill at the 80s, Renn Almendrez Coello-El Cucuy de la Maana, El Vaciln de la Maana with Luis Jimenez and Moonshadow,

El Vaciln de la Maana with Enrique Santos and Joe Ferrero, Daddy Yankee On Fuego Radio Show and ESPN Deportes. Other ABC broadcast services include ABC Sports Radio, Radio Disney, syndicated music and talk programs including Flashback, format-specific ePREP and production libraries, ABC's Jack FM(TM) and eleven other 24-Hour Formats, including Scott Shannon's True Oldies Channel and ESPN Radio, which is the exclusive network radio home of Major League Baseball, the NBA and the Bowl Championship Series.

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

Conexin PR
Eddy Davis
(305) 913-2416
Whitney Drake
Brand Public Affairs, Ford Division
(313) 323-8564

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