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H3's Ready to Rumble in Houston

First-Ever NBA "Rap Battle" Highlights H3Enterprises All Star Presentation

NEW YORK, Feb. 17 /PRNewswire-FirstCall/ -- H3Enterprises, Inc. has become a leading participant in this year's NBA All Star Weekend festivities beginning today in Houston with its first-annual "NBA Rap Battle". H3 will be offering cash and prizes to the winning performers in this highly competitive event that will take place at the National Basketball Players Association "All Star Gala" Saturday night at the Brown Convention Center. The contest will be hosted by HTRE co-founder and Clear Channel's Internationally Syndicated #1 Cleveland DJ, "JNiice", and will be judged by the newest member of TeamH3, Hip Hop superstar Juelz Santana.

All NBA players in attendance (both past and present) as well as up-and-coming rappers from NBA player-owned record labels have been invited to compete in this freestyle event. The top finishers will be showcased in a new video display on hiphopsodashop.com as well as a promotional DVD being produced for the SodaShops that will include a "Best of All Star Weekend" feature.

The "Rap Battle" will take place inside H3's HipHopSodaShop booth, complete with a fully mic'd stage, plasma screens, and a surrealistic surround sound system. The HipHopSodaShop booth has been built to replicate many of the other cutting edge technologies that can be experienced in all the SodaShops including HD Hip Hop Videos and Sportscasts, a competitive CyberSports arena, and a merchandising area that will feature free H3 T-Shirt giveaways. The booth will also be utilized to introduce the HipHopSodaShops and H3's Exclusive Area Development Program to the NBPA and its members.

HTRE President Brian "H3" Peters this morning issued the following statement: "Everyone involved with TeamH3 is extremely gratified by the tremendous response our breakthrough businesses continue to receive from the brightest stars of Hip Hop and the NBA. We are all committed to putting our money to work in our own communities, investing in our own culture, and fully capitalizing on the unprecedented financial success and celebrity being experienced by today's Black athletes and entertainers; not just for ourselves, but for the good of the entire hood. We have created the first public company dedicated to the Hip Hop Generation and Community and have given all of our people the opportunity to share in the economic miracle that is Hip Hop (30 years young and more dominant and pervasive than ever). HTRE is about investment, economic empowerment, creating good jobs and equal educational opportunity, and above all else, HTRE is about the power of teamwork. As rumored celebrity signings and franchise acquisitions swirl all around us and meaningful negotiations continue to take place, I will and must only make factual announcements as events warrant and deals are officially completed. Right now all I can say is please stay-tuned."

HTRE is the owner, creator, licensor, and franchiser of HipHopSodaShops, H3Raps, H3WhiteTeaBeverages, H3Merchandising, H3CyberSports, H3'sWorldSeries of CyberSports, and HipHopHeaven.

This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results.

Contact: 877-H3-HIPHOP and ask for Public Relations http://www.hiphopsodashop.com/

Source: H3Enterprises, Inc.

CONTACT: Public Relations for H3Enterprises, Inc., 1-877-H3-HIPHOP

Web site: http://www.hiphopsodashop.com/

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