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2/15/2006

 
Interactive Television Networks, Inc. Announces the Launch of PULSE, the First Internet Protocol TV Music Video Network

Revolutionary Music Video TV Network to Offer 30,000 Music Videos From Every Major Recording Label

IRVINE, Calif., Feb. 15 /PRNewswire-FirstCall/ -- Interactive Television Networks, Inc. (BULLETIN BOARD: ITTV.OB) (ITVN), a leader in Internet Protocol Television (IPTV), today announced the launch of PULSE, the first IPTV music video network.

PULSE will offer unlimited video-on-demand access to a commercial free library of more than 30,000 music videos from all the major recording labels, with new videos added weekly. Videos will be organized into dozens of 24/7 channels, classified by specific group and genre. Channels will include "The Heartland" for country music fans, "Old School Jamz" which will show favorite hip-hop videos and "Rock ON!" showcasing classic rock videos, among many others.

Subscribers will also be able to create playlists of their favorite videos, which can be viewed in order or at random and can even be shared with other subscribers.

"PULSE is a great example of what ITVN does best," said Charles Prast, CEO. "We deliver the content that people want, when they want it, in a format that they can control and at a price they can't believe."

According to a recent report by AccuStream iMedia Research, "overall, streaming media subscription and download revenue grew by 150% from 2003 through 2004, 109% from 2004 through 2005 and is currently forecast to increase by another 45% in 2006. The market is forecast to reach $2 billion in total revenue in 2006, with music, sports and entertainment subscription and download revenue the leading content categories" and music is leading the pack.

"The number of people streaming media through their PC and iPod is massive," continues Prast. "ITVN offers broadcast quality, streaming video on users TV, the viewing platform of choice. We can only imagine how huge this is about to become."

PULSE will be available in May of this year, at a cost of $4.95 per month.

What is IPTV?

IPTV is broadcast-quality television delivered over standard home broadband Internet. While offering the same quality as satellite or cable, IPTV has many advantages, such as virtually limitless programming and on-demand content because only channels selected by consumers are delivered over home broadband networks. All content -- including HDTV -- can be distributed on a subscription or pay-per-view basis with content promotion integrated into the user experience. Best of all, IPTV offers true interactivity for the customer, allowing two-way communication with services comparable to the Web, creating a better environment for users, programmers and advertisers.

About ITVN

ITVN manufactures a low-cost, compact set-top-box that links the home television to IPTV networks and services without the need for a personal computer. In addition, ITVN is a provider of proprietary interactive content networks delivered to the television over home broadband. ITVN owns or controls all aspects of its business from content licenses, management, billing, and streaming software to its low-cost compact set-top-box.

ITVN is making IPTV relevant to the everyday consumer by offering a growing number of niche-market networks while keeping the service affordable. Current and future networks include movie channels, music channels, news channels, and many other options where the overall viewing environment is enhanced by ITVN's true interactivity.

In October of 2005, ITVN was named the "Innovator of the Year" at DigitalLife, a three-day consumer event produced by Ziff Davis Media. For more information please visit http://www.itvn.com/ .

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, including risks or uncertainties related to the release of ITVN's network and products, the market acceptance of its products and services, competition from companies that provide, or have announced an intention to provide IPTV, the need for subsequent substantial additional financing, and the company's ability to successfully market ITVN's products and services. Additional uncertainties and risks are described in ITVN's most recently filed SEC documents, such as its most recent current reports on Form 8-K. All forward-looking statements are based upon information available to ITVN on the date the statements are first published. ITVN undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Source: Interactive Television Networks, Inc.

CONTACT: Amy Orebaugh of Terpin Communications Group for Interactive
Television Networks, Inc., amy@terpin.com, +1-310-821-6100, ext. 107

Web site: http://www.itvn.com/




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