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3/22/2006

 
JAKKS(TM) Puts the ''D-O-Double G'' in Pet Products with New Snoop Dogg Line

MALIBU, Calif.--(BUSINESS WIRE)--March 22, 2006--JAKKS Pacific, Inc. (Nasdaq:JAKK) has signed a worldwide licensing agreement to develop and market pet products based on the iconic rap artist and music mogul, Snoop Dogg. The agreement covers products marketed under JAKKS Pacific's(TM) JPI(TM) pet division.

The new pet products deal will cover toys, beds, leashes, apparel, treats and more for dogs. JAKKS expects to begin shipping the Snoop Dogg-branded pet line in 2006 to retail locations nationwide.

"Snoop Dogg's love goes beyond people -- it is for living creatures throughout the universe," stated Snoop Dogg. "How can I be Snoop Dogg and not show my love for pets?"

Jennifer Richmond, senior vice president of licensing and media, JAKKS Pacific, Inc., commented, "We think Snoop Dogg will be a perfect complement to our new pet line, and our team is really excited to develop and market what we expect will be an urban and edgy line. Initially, we'll look to sell the Snoop Dogg line into mass retailers and pet superstores. However, we hope to reach even wider distribution to music, novelty and other specialty outlets with a strong, irreverent line."

SNOOP DOGG released the highly anticipated solo record "Snoop Dogg R&G: Rhythm & Gangsta The Masterpiece" in November 2004. The first single off the album, "Drop It Like It's Hot," created tremendous buzz on the radio and in the streets, remaining in top 5 on the Billboard charts and at #1 on Urban radio for several weeks. "Drop It Like It's Hot," helped position the album to be a huge chart-topping success. Another recent venture for Snoop is the creation of the Snoop Youth Football league, a project that is close to his heart. The SYFL is a youth football league aimed at kids who otherwise could not afford to play in other organized youth leagues. In addition to being an icon in hip hop, Snoop is accomplished as an actor and MTV show host.

The agreement was brokered by Snoop Dogg's agents at the William Morris Agency.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Creative Designs International(TM), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R), JPI(TM) and Plug It In & Play TV Games(TM). JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.

This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about JAKKS' business based, in part, on assumptions made by its management. These statements are not guarantees of JAKKS' future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to, those described above and the following: changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.

Contacts
JAKKS Pacific, Inc.
Genna Rosenberg, 310-455-6235
gennar@jakks.net
or
Integrated Corporate Relations
John Mills, 310-395-2215
jmills@icrinc.com




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