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3/22/2006

 
Mobile Streams Commissions NEXXT: The Hip Hop Mobile Series

Moboreality series stars hip hop sensation The G.R.i.T. Boys.

New York, NY (PRWEB via PR Web Direct) March 22, 2006 -- Mobile Streams Inc., the global mobile media specialist, announced today that they have commissioned The Nickels Group to produce the reality mobile programme, NEXXT: The Hip Hop Mobile Series. NEXXT will offer mobile users an exclusive entre into the hip hop world of Houston rappers The G.R.i.T. Boys. The NEXXT series is expected to premier in summer 2006 and will be available via carriers and direct to consumer placement.

NEXXT is the first reality mobile series of its kind. It will feature 52 2-3 minute episodes following the lives of The G.R.i.T. Boys, Ghetto Reality in Texas, and their struggle to become big time hip hop stars. MTV favorite Paul Wall is producing, developing and promoting The G.R.i.T. Boys, individually known as Poppy, Scooby, Unique and Yung Red under the label Mobetta Grooves & Co.

The G.R.i.T. Boys are a reality rap group, said Paul Wall, they talk about real life situations, no exaggerations. They are something that the Houston rap scene really needs right now.

NEXXT will follow The G.R.i.T. Boys over six months and explore all aspects of their hip hop lifestyle, with the gritty Houston streets serving as a dramatic urban backdrop. The show will also feature surprise guest appearances from emerging hip hop artists as well as some of its biggest stars. In addition to watching the series, mobile users will also be able to download exclusive NEXXT ringtones and wallpaper content.

By creating the NEXXT series, Mobile Streams will provide a valuable platform for indie artists to gain exposure to potentially hundreds of millions of mobile phone users around the world, said Daryl Dogman Young, co-founder of The Nickels Group, As a result of these direct relationships with mobile users, the indies will be able to command larger royalties from digital music sales in future deals with major labels.

The future of mobile content is made-for-mobile content, said Simon Buckingham, CEO of Mobile Steams, Were thrilled to collaborate with The Nickels Group on NEXXT the first ever reality mobile series and look forward to watching the story unfold.

About Mobile Streams
Mobile Streams is a leading provider of music, comedy, sport and entertainment content to handsets and other wireless devices, whose mobile expertise and distribution platform, Vuesia, is used globally by some of the world's largest media groups and mobile phone networks including Vodafone, and 3 in the UK, America Movil, Movistar & TIM in Latin America, Fido & Rogers in Canada and Dobson in the US.

Vuesia is Mobile Streams full service enterprise mobile media management solution. Vuesia facilitates content ingestion, management, delivery, billing and reporting.

The Company creates, licenses and delivers quality content to Mobile Network Operators (MNOs) and consumers in the form of ringtones, graphics, video clips and other products. It has developed relationships with both content owners and MNOs which enable it to act as an intermediary, providing an end-to-end service encompassing a broad range of elements from content licensing to content production, account management and channel management.

Mobile Streams has subsidiaries in the US, Argentina, Brazil, Mexico, Chile and Colombia and has approximately 80 employees.

For more information please go to www.mobilestreams.com

About The Nickels Group
The Nickels Group is a consortium of film, music and event producers who produce and acquire traditional and mobile/online content. Founded by Daryl Young and Jonas Hudson, The Nickels Group has created alliances with celebrities, filmmakers, musicians and athletes to provide unique and entertaining content for all global mediums from digital distribution to major theatrical film releases.

The Nickels Group mobile distribution reaches nearly 850 million users worldwide.

Current Nickels Group projects include the feature documentary film "Reggaeton Nation: Volume 1 - Cuba" and the first Reggaeton based feature narrative "Spin" (currently in Post-Production). Plus, the hottest Reggaeton compilation entitled "Reggaeton Nation compilation CD - Stars of 2006 Vol.1". www.thenickelsgroup.com

Contacts:

Mobile Streams:
John Forrester
+1 323 702-3684

The Nickels Group:
Jonas Hudson
+1 310 200-4570




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